Built for Non-Profit & Charity Brands That Have Outgrown Their Last Social Media Agency.
Strategic social media turns one-time givers into lifetime supporters. Built for your mission, powered by data.
8 of our last 10 non-profit & charity clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Francisco non-profit & charity is a different game.
We’ve run Social Media here. We know what it takes.
San Francisco non-profits: stop losing donors to silence.
San Francisco's non-profit sector is dense with competition for donor attention and Google Ad Grant optimization. Most organizations underutilize their free ad budget and lack a systematic approach to community-building on social platforms. The top-performing non-profits in the Bay Area—especially those in SoMa and the Mission—are moving beyond awareness to retention-focused content strategies. Your peers are already winning recurring donations through intentional community engagement; the question is whether you're next.
The 3 places San Francisco non-profit & charity brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 non-profit & charity brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Only 32% of new donors became recurring supporters. Google Ad Grant utilization was 58%. No unified strategy across Instagram, Facebook, and email—each channel operated independently.
Restructured Google Ad Grant campaigns into donor-stage segments: awareness (new prospects), conversion (first-time givers), and retention (recurring supporters). Implemented conversion tracking for recurring vs. one-time gifts.
— Sarah M.
Executive Director
Read the full case study →BEFORE → AFTER
Monthly Recurring Donation Revenue · BEFORE
$3,200
Monthly Recurring Donation Revenue · AFTER
$8,640
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a unified social and ad strategy that turns followers into recurring donors. You'll maximize your Google Ad Grant, reduce cost-per-recurring-donor by 40%+, and achieve retention rates competitive with top San Francisco non-profits. Your team will have the tools, workflows, and data to sustain growth beyond the engagement.
Audit Your Social & Ad Ecosystem
We map your current Instagram, Facebook, LinkedIn presence and Google Ad Grant account structure. We analyze donor journey data, identify drop-off points, and benchmark your retention and cost-per-recurring-donor against top performers in the San Francisco non-profit community.
Build Your Donor-Journey Content Strategy
We develop a 90-day content calendar that maps awareness → engagement → conversion for each platform. Content types include impact stories, donor spotlights, mission education, and recurring-giving CTAs. All content is designed to move people through the giving journey, not just build vanity metrics.
Optimize Google Ad Grants for Recurring Donors
We restructure your ad account to maximize the $10k/month budget. Campaigns are segmented by donor stage (new prospect, first-time giver, recurring supporter), with separate messaging and landing pages. We implement conversion tracking for recurring vs. one-time gifts.
Implement Audience Segmentation & Nurture Workflows
We create custom audience segments in Facebook/Instagram based on engagement level and donor stage. We build automated nurture sequences (email + social retargeting) that guide first-time donors toward recurring giving. This closes the gap between awareness and retention.
Launch, Test & Optimize for Recurring Donors
We go live with optimized campaigns, nurture workflows, and content calendar. We monitor weekly: cost per recurring donor, retention rate, Google Ad Grant utilization, and audience growth. We A/B test messaging, creative, and audience targeting to maximize recurring gift conversion.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco non-profit & charity brand
The median non-profit & charity client after 6 months
See how your social media and donor retention stack up against top-performing non-profits in San Francisco. This data-driven scorecard reveals the exact gaps holding back recurring growth—and the quick wins you can implement immediately.
Median result across 12 non-profit & charity Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager in-house?
An in-house manager excels at day-to-day posting and community management—critical work. We bring specialized expertise in donor-journey strategy, Google Ad Grant optimization, and conversion funnel design. Most non-profits need both: a manager for consistency, and a strategist to unlock recurring growth. We often work *with* your team, not instead of them.
How do you measure success? What should we expect to see?
We track donor-stage metrics: cost-per-recurring-donor, retention rate, Google Ad Grant utilization, and recurring revenue growth. Within 90 days, top clients see 40-50% reduction in cost-per-recurring-donor, 20+ percentage point retention gains, and 2-3× increase in monthly recurring revenue. We report weekly and adjust strategy based on data.
We're already using Google Ad Grants, but only spending 55% of our budget. Why?
Most non-profits experience this. Common reasons: (1) ad account structure is flat, not segmented by donor stage, so quality scores drop; (2) landing pages aren't donation-optimized; (3) conversion tracking isn't set up, so Google can't optimize to recurring donors; (4) targeting is too broad. We fix these structural issues first, then utilization naturally increases to 85-95%.
How long before we see results?
Quick wins appear in weeks 2-4 (improved ad performance, higher engagement). Meaningful retention and revenue impact shows by month 2-3. By month 6, the system is self-sustaining and you'll see compounding returns as recurring donor cohorts mature. We typically recommend a 6-month engagement minimum.
What if we don't have the internal capacity to manage this ongoing?
We can handle everything: strategy, content creation, ad management, email nurture, and reporting. Or we can train and support your team to own parts of it. Most of our non-profit clients do a hybrid: we manage paid social and recurring-donor nurture, your team focuses on organic content and community. We scale based on your capacity.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco non-profit & charity market diagnostic.
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