Built for Manufacturing & B2B Brands That Have Outgrown Their Last Social Media Agency.
Social media reaches decision-makers where they research. We build content that turns engineers and procurement into qualified leads.
8 of our last 10 manufacturing & b2b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Francisco manufacturing & b2b is a different game.
We’ve run Social Media here. We know what it takes.
Engineering procurement teams start here—not on your website.
San Francisco's manufacturing and B2B sector operates in a unique digital environment: procurement teams and engineers live on LinkedIn and industry forums, not search engines. Your competition isn't optimizing for these channels—they're still chasing SEO. The average San Francisco B2B manufacturer spends $7,200 monthly on digital marketing, but less than 15% of that reaches the research phase where procurement actually starts. Social media in this space isn't about vanity metrics; it's about being discovered where your buyers congregate and proving technical credibility through content that speaks their language.
The 3 places San Francisco manufacturing & b2b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 manufacturing & b2b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Procurement teams at mid-market clients were sourcing from competitors because they didn't know this company existed. Website traffic was steady but low-intent. Quote requests came from tire-kickers, not budget holders.
Built a LinkedIn content strategy around technical case studies: 'How We Reduced Lead Times by 35%' and 'Managing Supply Chain Constraints in 2024.' Posted 3–4 times per week with actual spec details and problem-solving.
— Marcus T.
VP Sales
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
2–3 per month (mostly inbound or referral)
Monthly Qualified Leads · AFTER
12–15 per month (70% from social)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a repeatable system that generates 8–15 qualified quote requests per month from procurement and engineering teams who already trust your expertise. Your sales team will spend less time prospecting and more time closing.
Procurement Research Audit
We map where your procurement teams and engineers actually research (LinkedIn groups, Reddit, industry forums, Slack communities). We identify which platforms they use, what questions they ask, and which competitors they follow. This isn't guesswork—we interview your sales team and analyze 6 months of CRM notes to find patterns.
Authority Content Strategy
We build a 12-week content calendar that positions you as the educator, not the salesperson. Content includes technical explainers, case studies showing how you solved specific procurement pain points, and industry commentary. Every piece speaks to engineers and procurement language—specs, ROI, risk mitigation, compliance.
Content Production & Publishing
We create, edit, and publish 4 assets per week (LinkedIn posts, technical deep-dives, short-form video, community comments). Each asset is optimized for the platform and designed to spark conversation among procurement and engineering teams. We ensure consistency across voice, formatting, and distribution timing.
Paid Amplification & Retargeting
We layer in targeted LinkedIn ads and retargeting campaigns to reach procurement buyers who engage with your content but aren't ready to inquire yet. Ads segment by buyer role (procurement manager, engineer, operations lead) and buying stage (awareness vs. evaluation). Budget is allocated to maximize qualified lead flow, not vanity clicks.
Conversion Tracking & Lead Qualification
We implement UTM tracking, form analytics, and CRM integration so every social lead is tagged, scored, and automatically routed to your sales team. We measure not just clicks, but qualified quote requests. Monthly reporting shows which content drives real deals and where to double down.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco manufacturing & b2b brand
The median manufacturing & b2b client after 6 months
A data-driven guide showing exactly how San Francisco manufacturing companies are sourcing leads from procurement and engineering teams using social media—and the 4-week content framework to get started.
Median result across 12 manufacturing & b2b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different for B2B manufacturing vs. B2C?
In B2B manufacturing, procurement and engineering teams research for weeks or months before they ever contact you. Social media isn't for immediate sales—it's for being discoverable, building credibility, and positioning yourself as the vendor they trust. We focus on LinkedIn, industry communities, and YouTube (where engineers research), not Instagram or TikTok. The goal is qualified leads, not brand awareness.
What if our product is too technical for social media?
Procurement teams and engineers *love* technical content. They read spec sheets, watch explainer videos, and discuss compliance challenges in forums every day. The trick is presenting your technical differentiation in a way that speaks to their specific problems: lead times, supply chain risk, regulatory compliance, total cost of ownership. We translate your technical advantages into content that procurement actually seeks out.
How long before we see results?
Expect the first qualified inquiries within 4–6 weeks, but meaningful traction (8–12 leads per month) typically arrives by month 4–5. B2B sales cycles are longer, so we measure success by lead quality and sales conversation rate, not immediate conversions. If your avg deal is $50k+, a few qualified leads per month changes your revenue significantly.
What's the typical cost, and is it ROI-positive?
Our retainer ranges from $3,500–$8,500 per month depending on content volume, paid ad budget, and CRM integration complexity. Most of our manufacturing clients see positive ROI within 5–6 months because even one or two additional qualified deals per month cover the investment. If your average deal is $25k+, the math works.
What if we don't have much existing content?
We build content from scratch. We interview your team, analyze your case studies and spec sheets, and create a full content strategy and calendar. You don't need a library—you just need willingness to teach and show up consistently. We handle production; you provide technical input and review.
FREE · NO COMMITMENT · 48HR TURNAROUND
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