Built for Law Firms Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are building communities on social. We help you convert followers into paying clients with content that ranks and sells.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Houston law firms is a different game.
We’ve run Social Media here. We know what it takes.
Houston law firms lose cases to better social strategy
Houston's legal market spans energy, healthcare, and construction disputes—each requiring distinct community-building approaches. Most law firms treat social as a compliance checkbox, not a lead generation engine. You're competing against 120,000+ Houston SMBs for attention while managing $3,800+ monthly marketing spend. The firms winning are those who position expertise publicly, nurture referral networks transparently, and convert community trust into retainers.
The 3 places Houston law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
LinkedIn profile was inactive; Instagram had 40 followers and no strategy. Google Ads CPL was $240. Firm relied on offline referral networks but wasn't visible to general counsel and construction company in-house teams researching claims online.
Built LinkedIn thought leadership program: weekly insights on construction lien law, delay claims, payment bond disputes tied to Houston market volatility (energy downturn impacts construction dispute volume).
— Michael R.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly revenue from social-sourced retainers · BEFORE
$0
Monthly revenue from social-sourced retainers · AFTER
$12,600
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your law firm generates 8–14 qualified leads monthly from social channels (vs. 2–3 previously), converts at 6–9% (vs. 3.2%), and reduces cost per lead by 55–62%. Your firm becomes the recognized voice in your Houston legal niche, earning referrals and retainers faster than competitors still posting generic updates.
Audit & Community Baseline
We map your current social footprint, competitor positioning, and the Houston legal sub-sectors you serve (energy, construction, healthcare disputes). We identify gaps in thought leadership, referral network visibility, and case inquiry signals. This diagnostic reveals where your $3,800 budget is leaking.
Content Strategy & Pillar Build
We develop a 90-day content calendar aligned to Houston legal sector demand signals (energy disputes, construction claims, healthcare liability). Content pillars position your firm as a trusted resource, not a sales machine. Each piece feeds SEO, social signals, and referral network conversation.
Community Engagement & Messaging
We build managed messaging frameworks for LinkedIn (referral community), Instagram (client education), and Google Business Profile (local search visibility). Response templates ensure your firm's voice is consistent, warm, and case-inquiry-ready. We activate referral relationships through private community initiatives.
Paid Social & Lead Capture Optimization
We layer paid strategies (LinkedIn Lead Gen Forms, Google Ads retargeting through social, carousel ads for case study education) to warm cold traffic before Google Ads. Conversion funnels are optimized: social → landing page → intake form. CPL drops from $280 to $110–$160 within 60 days.
Measurement & Monthly Optimization
Monthly dashboard reporting tracks community growth, engagement quality, lead volume, conversion rate, and retainer value. We A/B test content, messaging, and paid targeting. Quarterly strategy calls recalibrate based on Houston market shifts and your pipeline velocity.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Houston law firms brand
The median law firms client after 6 months
Get a free competitive analysis of your firm's social presence vs. top performers in your Houston legal niche. Includes benchmarks for LinkedIn engagement, cost per lead, and conversion rates specific to your practice area.
Median result across 12 law firms Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from Google Ads for law firms?
Google Ads targets high-intent cold searchers (expensive, transactional). Social media builds community trust and warms audiences before they search. Social-sourced leads cost 55–62% less and convert to retainers 2–3x faster because they're pre-qualified by engagement. The best strategy uses both: social warms, Google Ads closes.
Which social platforms matter most for Houston law firms?
LinkedIn (B2B referral networks and thought leadership), Instagram/TikTok (case education and community trust), and Google Business Profile (local search visibility). Energy, healthcare, and construction firms see 87% of leads from LinkedIn; consumer-facing practices (family law, personal injury) see higher ROI on Instagram + TikTok. We audit your practice area and focus spend where intent is highest.
How long until we see leads from social?
Organic: 8–12 weeks for content to compound and generate referral traffic. Paid: 3–4 weeks to identify high-intent audiences and optimize landing pages. Most firms see 2–3 qualified leads by Week 6 and 6–10/month by Month 4. Your baseline (current lead volume) and practice area determine timeline.
What's the typical retainer cost for social media marketing?
Houston law firms typically invest $1,800–$8,000/month depending on scope. Basic strategy + management (1–2 platforms, 8–12 posts/month) is $2,200–$3,400. Full-service (LinkedIn + Instagram + paid ads + community activation) runs $4,200–$6,800. Most firms see 3–4 new retainers (worth $12,600–$16,800/mo collectively) within 6 months, delivering 200–300% ROI.
How do you measure success? What metrics matter?
We track: leads sourced (volume), cost per lead, lead-to-retainer conversion rate, and retainer value. Monthly dashboards show engagement rate, website referral traffic, and attribution to revenue. Success isn't followers—it's qualified leads converting to paying clients at lower cost than your current spend.
FREE · NO COMMITMENT · 48HR TURNAROUND