OMAKAASE
🏨Hotels & Hospitality · The Hague

71% of Dutch travellers use Instagram to discover and shortlist accommodation—The Hague hotels that lack a guest UGC strategy miss the most persuasive content type available to them

We build hospitality social media strategies that fill booking calendars, reduce OTA dependency, and turn every guest into a content creator for your brand.

📍 The Hague insight: The Hague has approximately 28,000 SMBs — and competition for digital visibility is fierce.

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28k+
SMBs in market
€2,800/mo
Avg marketing budget
€1,500–€7,500/mo
Agency rate range
B2B SEO and web design
Top demand

Why Hotels & Hospitality Businesses in The Hague Need Social Media

With approximately 28,000 SMBs operating in the The Hague metro area, competition for digital visibility has never been higher. The average The Hague business now spends €2,800 per month on digital marketing — and those who invest strategically in Social Media are capturing the lion's share of high-intent leads.

The government, legal/international organisations, professional services, tech sectors that drive The Hague's economy are increasingly competing online. Whether you're based in the Binnenstad and the Beatrixkwartier or serving the broader metropolitan area, Omakaase's data-driven Social Media strategies are designed to put your business in front of the right audience at exactly the right moment.

Omakaase's Social Media Approach for Hotels & Hospitality in The Hague

Our team builds bespoke Social Media strategies tailored to the unique dynamics of The Hague's hotels & hospitality market. We combine deep industry expertise with local market knowledge — from understanding the competitive landscape in the Binnenstad and the Beatrixkwartier to knowing exactly which search terms your ideal clients use when they're ready to buy.

Common Challenges for Hotels & Hospitality in The Hague

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Paying 15–25% commission to OTAs on every booking

Omakaase solves this →

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Direct booking website not converting at a competitive rate

Omakaase solves this →

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Seasonal occupancy dips with no proactive digital campaigns

Omakaase solves this →

Frequently Asked Questions

We have an OTA presence already. Why do we need social media?+
OTAs get you visibility but at a cost—typically 15–25% commission per booking. Social media gives you a direct channel to build guest relationships, retarget past guests, and drive bookings without paying a cut. Hotels that invest in social direct booking strategies consistently reduce OTA dependency and improve margin.
What types of Instagram content work best for hotels?+
In order of performance: guest experience Reels and Stories, room reveals and renovation content, local area guides, staff and personality content, and seasonal package announcements. Professional photography is important but authenticity matters more—our UGC programme builds a constant supply of both.
How do we get guests to create and share content about us?+
We build what we call 'Instagram moments'—designated photogenic spots in your property with lighting and framing guidance. Combined with subtle in-room prompts, a clear hashtag, and a post-stay email that asks for a tag, most properties see organic UGC volume increase by 200–400% within three months.
Can social media help during our off-season when bookings are low?+
Off-season is actually your best content investment period. We use low-occupancy months to build content volume, promote shoulder-season packages with 'locals love it in autumn' messaging, and run lead generation campaigns for early next-season bookings. Properties that plan this correctly turn what was dead space into 30–40% occupancy improvement.

Ready to Grow Your Hotels & Hospitality Business in The Hague?

Get a free 30-minute Social Media audit — no commitment, no fluff. Just a clear roadmap for your The Hague business.

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