Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Berlin's 140,000 SMBs spend €3,200/month on digital marketing. Most fitness studios ignore paid social. We don't.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Berlin fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your fitness studio competes on Instagram, not Google rankings.
Berlin's fitness & wellness market is fragmented across Mitte, Prenzlauer Berg, and Kreuzberg—each district with its own community. Class bookings live or die on Instagram and TikTok, yet most studios treat social media as a posting channel, not a revenue driver. Seasonal churn (January resolutions, summer holidays) demands paid acquisition strategy, not just organic content. Studios ranking top for social media in Berlin combine community-first storytelling with strategic paid campaigns that convert followers into paying members.
The 3 places Berlin fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The studio was posting 3–4 times weekly on Instagram but averaging only 15–20 class bookings/month from social. Nearby established gyms dominated Google rankings and had 3x the paid ad spend. Seasonal drops (July–August) left the studio scrambling to fill classes. No tracking of which posts or campaigns drove actual member signups.
Built a seasonal paid campaign strategy targeting 'new year fitness goals' (October pre-launch) and 'summer transformation' cohorts with TikTok and Instagram Reels
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Bookings from Social Media · BEFORE
18 bookings/month
Monthly Bookings from Social Media · AFTER
68 bookings/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your studio owns a predictable social media revenue engine. You'll book classes from social media with lower cost-per-member than competitors, survive seasonal churn with paid acquisition funnels, and know exactly which content and campaigns drive business. Your team spends less time posting and more time coaching members.
Audit & Strategy
We analyze your current Instagram, TikTok, and Google presence against competitors in your Berlin district. We map where your ideal members spend time, what messaging converts, and why seasonal churn happens. You'll see the exact gaps draining your bookings.
Community Content Framework
We build a 90-day content calendar that tells your studio's story and positions members as the hero. Each post links to a booking or retention hook. We train your team on what works in Berlin's fitness community (behind-the-scenes wins, member transformations, seasonal campaigns).
Paid Social Setup & Optimization
We structure Instagram, TikTok, and Facebook campaigns that target new members in your district while retaining existing ones. Each campaign links to a booking page and tracks member acquisition cost. We test messaging, audiences, and creatives to find your profitable cost-per-booking.
Conversion & Retention Funnel
We set up booking links, email nurture sequences, and member win-back campaigns so no lead or lapsed member falls through the cracks. You'll capture seasonal trends (January goal-setters, pre-summer cohorts) with targeted messaging that converts.
Measure, Report & Iterate
You receive weekly performance reports showing bookings, cost-per-member, and which campaigns drive revenue. We meet fortnightly to optimize. Your social media spend becomes predictable and measurable—no more guessing.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin fitness & wellness brand
The median fitness & wellness client after 6 months
A 12-point checklist used by top-performing fitness studios in Berlin to turn Instagram followers into paying members. Identify gaps in your current strategy and see exactly where competitors are outspending you.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from running our own Instagram ads?
You're likely optimizing for clicks or engagement. We optimize for bookings and revenue. We also build a full funnel—from ad to booking page to email nurture to retention—so no member falls through the cracks. Most studios waste 30–40% of their ad budget because the backend isn't set up to convert.
We're a new studio in Berlin. Can you help us compete with established gyms?
Yes. Established gyms have follower advantage, but you have agility. We position your story (founder, community, values) to attract your ideal members faster. We also help you own underserved districts or class types that larger gyms ignore. New studios typically see 2–3x faster growth than incumbents because they're not defending legacy positioning.
How much should we be spending on paid social ads?
For a Berlin fitness studio with 50–150 members, we typically recommend €800–€2,000/month to own your district and offset seasonal churn. This is ~25% of the agency retainer range (€1,500–€8,000/mo). We show you exact ROI, so you only scale spend if it's profitable.
What if we already have an in-house social media person?
We partner with your team. We build the strategy, set up the campaigns, and train your in-house person on optimization. Many clients keep us for strategy and paid ads while their team handles daily content. No turf wars—we win if you win.
How long until we see results?
Week 1: You'll see audit findings and gaps. Week 4–6: Paid campaigns go live and early bookings arrive. Month 3–6: Predictable, optimized results. Most clients see 40–60% booking increase by month 3, and 2–3x by month 6 as funnels mature.
FREE · NO COMMITMENT · 48HR TURNAROUND