Built for Education & Training Brands That Have Outgrown Their Last Social Media Agency.
San Francisco education businesses lose enrollment leads to algorithm noise. We build social channels that convert research into enrollment.
8 of our last 10 education & training clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Francisco education & training is a different game.
We’ve run Social Media here. We know what it takes.
Your courses compete with platforms reaching millions. Win with community.
San Francisco's education market is fragmented—95,000 SMBs competing for attention, while aggregators like Coursera and Udemy dominate discovery. Your prospective students scroll social before they search. The winners aren't the biggest platforms; they're the ones who build real community and demonstrate clear program outcomes on the channels where decisions happen. Social media isn't optional for education in 2026—it's your enrollment engine.
The 3 places San Francisco education & training brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 education & training brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong program outcomes but zero social presence. Lost 60% of qualified leads to more visible competitors. Spending $8,500/mo on LinkedIn ads with 4.2% cost-per-lead and no way to measure which students came from social.
Repositioned social as an enrollment channel, not a brand awareness channel. Built content around student career outcomes (salary increases, job placements, timeline to employment).
— Sarah M.
Program Director
Read the full case study →BEFORE → AFTER
Monthly Enrollments from Social · BEFORE
~8 (unmeasured, accidental)
Monthly Enrollments from Social · AFTER
42–51 (predictable, optimized)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your social channels become a predictable enrollment engine—with transparent cost-per-enrollment, a community of engaged prospects, and repeatable content playbooks. You own the conversation about your programs' outcomes, and you're no longer invisible to the students researching on Instagram and LinkedIn.
Audit Your Enrollment Funnel
We map how your prospective students actually discover, research, and decide on your programs. We analyze your current social channels, competitor positioning in SoMa, the Financial District, and the Mission, and identify where you're losing leads to aggregators.
Build Your Community Blueprint
We define which social platforms matter for your programs, what content pillars drive enrollment (outcomes, student stories, program details), and how to segment audiences by decision stage. This becomes your 12-month roadmap.
Launch Outcome-Focused Content
We create and deploy content that proves your program works: student testimonials, career transitions, certification outcomes, and behind-the-scenes faculty expertise. Each piece is optimized for discovery and enrollment, not vanity metrics.
Deploy Targeted Enrollment Campaigns
We segment your audience (research-phase prospects, warm leads, past inquiries) and run paid social campaigns designed to move them toward enrollment. Budget allocation favors high-intent channels like LinkedIn for professional programs.
Optimize & Scale What Works
We monitor enrollment conversion, cost per lead, and community engagement weekly. We double down on content and channels driving lowest-cost enrollments, and reallocate budget away from underperformers. Monthly strategic reviews keep you ahead of market shifts.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco education & training brand
The median education & training client after 6 months
Get the exact framework San Francisco's top education businesses use to convert social followers into enrolled students—without competing on budget or follower count.
Median result across 12 education & training Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see enrollment results from social media?
Most clients see measurable enrollment leads within 2–3 weeks once campaigns launch. Statistically significant results (month-over-month growth, clear attribution) typically emerge within 6–8 weeks. We optimize continuously—the first month is discovery, months 2–3 are scaling what works.
We're a small academy with a limited budget. Can we compete with larger platforms?
Yes. Budget matters less than targeting and positioning. We've worked with academies on $1,500/mo social budgets outperforming competitors spending $8,000/mo—because we focus on high-intent audiences and outcome-driven content. Authenticity and community beat brand spend in education.
What if our program isn't 'sexy' or visually interesting for Instagram?
Most winning education content isn't flashy—it's relatable. Student transformation stories, alumni career outcomes, and behind-the-scenes faculty expertise perform better than lifestyle shots. The best content answers the question: "What will this program do for *me*?" That's inherently compelling.
How do you measure what's actually working? How do we know if it's the social campaign or something else?
We implement conversion tracking on every platform, use UTM parameters on all links, and cross-reference enrollment data with campaign timing. Most clients use a CRM or enrollment management system; we integrate there. You see enrollment source data in real-time, so there's no guessing.
Do we need to be on every social platform?
No. We audit your specific audience first, then recommend a focused 2–3 platform strategy. Diluting your content across 5 platforms is a recipe for mediocre results. We've seen better ROI from deep execution on LinkedIn and Instagram than shallow execution on 6 channels.
FREE · NO COMMITMENT · 48HR TURNAROUND
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