Built for Education & Training Brands That Have Outgrown Their Last Social Media Agency.
Discoverability isn't luck. We build social channels that convert research-phase visitors into enrolled students.
8 of our last 10 education & training clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nice education & training is a different game.
We’ve run Social Media here. We know what it takes.
28,000 education providers in Nice. Most are invisible on social.
Nice's education & training sector—from language schools to professional certifications—faces intense competition from aggregator platforms and well-funded online alternatives. Social media isn't optional; it's your direct line to prospective students actively searching for credibility and community. Schools and training centres in Nice that invest in authentic, consistent social presence see 3–4× higher conversion rates than those relying on organic search alone. Local context matters: proximity to Sophia Antipolis, tourism demand, and international student pipelines create unique audience opportunities your competitors aren't fully capturing.
The 3 places Nice education & training brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 education & training brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong curriculum and job placement rates, but invisible on social media. Competitors (both local and international platforms) dominated searches and owned student mindshare. Inquiries averaged 3–4 per week; conversion rate was 12%.
Built Instagram & LinkedIn as primary channels with weekly student project showcases, alumni job wins, and instructor technical deep-dives to establish credibility beyond course descriptions.
— Sophie M.
Bootcamp Director
Read the full case study →BEFORE → AFTER
Monthly New Enrollments · BEFORE
~3–4
Monthly New Enrollments · AFTER
~11–14
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your social channels become a predictable enrollment engine. You'll see 25–40% growth in qualified student inquiries, clear attribution of enrollments to specific content & channels, and a competitive moat built on authentic community and social proof that aggregator platforms cannot match.
Audit & Audience Mapping
We analyse your current social footprint and map the actual decision-journey for your student segments—from awareness (researching programmes in Nice) through consideration (comparing instructors, outcomes, community) to enrollment. This uncovers which content types and channels your audience trusts most.
Content Pillars & Calendar
We define 4–5 core content themes that prove expertise (student wins, instructor profiles, industry insights, local relevance) and build a 90-day calendar that balances education, community-building, and conversion messaging. Each post aligns to enrollment stage and platform algorithm.
Content Production & Community Setup
We produce 20–30 high-performing content pieces (student testimonials, programme breakdowns, instructor Q&As, industry trends) and establish DM response workflows and community management protocols. Every piece is optimized for conversion—calls-to-action, link strategy, timing.
Launch & Paid Amplification
We launch optimized organic content across your channels and run targeted paid campaigns (€300–€800/month) to reach research-phase students in Nice and surrounding regions. Audience targeting focuses on job seekers, career changers, and students comparing programs.
Measurement, Optimisation & Scale
We track every metric that matters: click-through rate, cost per inquiry, inquiry-to-enrollment rate, and student lifetime value attribution. Monthly reports show which content and channels drive actual enrollments. We iterate content, timing, and spend based on real data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice education & training brand
The median education & training client after 6 months
Get the exact content calendar, audience segmentation strategy, and paid media framework we use to help local schools & training centres convert 25–40% more students.
Median result across 12 education & training Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see enrollment growth from social media?
Most clients see a 15–25% increase in qualified inquiries within 6–8 weeks of launching optimized content and paid campaigns. Conversion to actual enrollments (inquiry → student) typically shows within 8–12 weeks, as that's the natural sales cycle for education. Conservative expectation: 25–40% enrollment growth by month 6.
Our budget is €1,500/month. Is that enough?
Yes. €1,500/month allows for €800–€1,000 in organic content production and community management, plus €500–€700 in paid media testing and optimization. That's the optimal starting point for most education providers in Nice. As you see ROI, you can scale spend. We've clients growing from €1,500 → €3,500/month as performance justifies it.
What if we already have social channels but they're not performing?
That's common—and actually an advantage. We'll audit what exists, identify why engagement/conversion is low (usually poor content strategy, weak audience targeting, or misaligned messaging), and rebuild from there. Most clients see turnaround within 4–6 weeks once strategy is corrected.
Will you help us measure actual enrollments, not just likes and followers?
Absolutely. That's our entire approach. We set up conversion tracking so every social media interaction is linked to inquiries and enrollments. You'll see monthly reports showing which content, channels, and paid campaigns drive actual students. This is non-negotiable for us.
Do you manage Instagram, LinkedIn, TikTok, or all of them?
We recommend starting with 2–3 channels based on your student audience. For most education providers in Nice, Instagram + LinkedIn work best. If you're targeting Gen Z (16–22), we add TikTok. We won't spread you thin across every platform—focus beats breadth.
FREE · NO COMMITMENT · 48HR TURNAROUND