Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are ranking on Google Maps. Your Instagram grows slow. We fix both—and turn followers into clients.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Berlin beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
140,000 Berlin beauty businesses. Most invisible beyond Instagram.
Berlin's beauty and medspa market thrives on referrals and foot traffic, but Instagram-only strategies leave you invisible when locals search 'Botox near me' or 'facial Berlin.' Most competitors neglect SEO and Google Maps optimization—creating a gap for businesses willing to own multiple channels. Social media in Berlin's beauty space isn't about vanity metrics; it's about proving ROI to skeptical owners and filling treatment chairs. The city's design-forward culture means aesthetically strong content performs exceptionally well, but only when paired with smart audience targeting and local search authority.
The 3 places Berlin beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Beautiful Instagram but no conversions. Competitors ranked higher on Google Maps. New clients came only from referrals. Owner was spending €1,500/month on ads with no system to track ROI. Zero local search visibility.
Rebuilt Instagram strategy around before/afters, client testimonials, and service-specific Reels (e.g., 'Botox myths busted'). Shifted from lifestyle content to intent-driven content.
— Sarah M.
Medspa Owner
Read the full case study →BEFORE → AFTER
Monthly bookings from social/search · BEFORE
4–6/month
Monthly bookings from social/search · AFTER
22–28/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you own both Instagram and local search. Follower growth accelerates 3–5x, conversion rate improves 150–300%, and you attract 20–40 qualified leads/month from paid and organic channels combined. Your booking chair stays full, and you're no longer dependent on walk-ins or referrals.
Audit + Strategy Sprint
We analyze your Instagram, Google Maps presence, competitor landscape, and client journey. In Berlin's beauty market, this reveals whether you're losing ground to local rivals on search or just underpowered on social. We identify which service lines (Botox, facials, laser, etc.) drive highest margins and should anchor your content strategy.
Content System Design
We build a repeatable content engine: 3–4 service-specific content pillars, weekly posting calendar, Reels + Stories templates, before/afters, client testimonials, educational content. For Berlin beauty businesses, we emphasize aesthetic consistency, behind-the-scenes authenticity, and local credibility signals (staff bios, neighborhood references).
Local Search Optimization
We optimize your Google Business Profile, build local citations (Yelp, Jameda, local Berlin directories), ensure service pages are SEO-rich, and create location-specific landing pages. This positions you to rank for 'beauty salon [district]' and 'medspa Berlin' searches—the high-intent queries that drive bookings.
Ads + Conversion Setup
We design conversion-focused campaigns: Instagram/Facebook ads targeting local searchers and lookalike audiences, Google Local Services Ads, and retargeting for warm website visitors. Every ad drives to a specific offer (first-time discount, consultation booking) and funnels to your booking system.
Launch + Optimization
Content goes live. Ads run. We monitor daily: engagement, click-through rates, cost-per-lead, booking conversion rates. We adjust targeting, creative, and messaging in real-time. By week 8, we've identified your highest-performing content pillars and ad angles—and we scale what works.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin beauty & medspa brand
The median beauty & medspa client after 6 months
Discover the exact framework we use to help beauty & medspa businesses in Berlin convert Instagram followers into bookings and dominate local search.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
First wins appear in weeks 2–4 (Google Maps ranking improvements, Reels engagement spike). Meaningful booking volume growth (10+ leads/month) typically arrives by month 3–4. Full ROI maturity (28%+ conversion rates, €50–€75 cost-per-lead) is 5–6 months. This is a systems-building process, not a quick fix.
What if we're already spending €2,000+ on ads with no results?
That's the most common scenario. Nine times out of ten, the problem isn't budget—it's targeting, creative, or conversion funnel. We audit your existing campaigns, identify leaks, and reallocate spend to high-performing angles. Most clients see 30–50% cost reduction immediately while booking volume stays flat or rises.
Do we need to hire more staff to handle social content?
No. We build systems so your existing team (or a part-time content coordinator) can execute. We provide templates, scripts, Reels outlines, and a calendar. Your job is to approve and add personal touches. 4–6 hours/week of your time handles content and community management once we're live.
What happens if we pause the engagement after 6 months?
You'll retain most of what you've built: Google ranking improvements are durable, audience growth is real, and systems remain in place. But social momentum fades without consistent execution. Most clients renew because the ROI justifies ongoing investment—booked chairs pay for the service 10x over.
How does this work with multiple salon locations?
We create a unified brand voice with location-specific execution. One central Instagram profile (or a hub + satellite structure) with geo-tagged Stories and location-specific content pillars. Each location gets an optimized Google Business Profile. Ads and email can be centralized or location-specific based on your strategy. The beauty salon case study above shows the model in action.
FREE · NO COMMITMENT · 48HR TURNAROUND