Built for Retail & Consumer Goods Brands That Have Outgrown Their Last SEO Agency.
Most aren't found in Google Shopping. Fewer rank for high-intent keywords. We fix both—with SEO built for your margin.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
London retail & consumer goods is a different game.
We’ve run SEO here. We know what it takes.
70% of London retailers lose customers before checkout
London's ~380,000 SMBs spend £4,200/month on digital marketing, yet most retail businesses underinvest in SEO—the one channel that compounds. Google Shopping visibility and organic search dominance directly drive conversion rates in consumer goods. Retail & consumer goods businesses in London compete on discovery, not just price. The winners own their product pages, category pages, and local intent keywords before marketplace giants do.
The 3 places London retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Products ranked page 2–3 for 'skincare for sensitive skin' and brand variants; Google Shopping feed was incomplete (30% of products not appearing); they were losing £8k/month to better-ranked competitors despite running paid ads. Cart abandonment was 71%.
Rebuilt product feed (added missing attributes, fixed category mapping); implemented structured data for product reviews and price
— Sophie M.
Founder & Managing Director
Read the full case study →BEFORE → AFTER
Organic monthly revenue · BEFORE
£1,100
Organic monthly revenue · AFTER
£7,300
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you own page-one rankings for your top 20 high-intent keywords. Organic traffic grows 40–80%. Cart abandonment drops as customers arrive via search ready to buy. Google Shopping revenue compounds. Your SEO becomes a predictable, owned channel that doesn't rise in cost as it scales.
Audit & Competitive Analysis
We map your current SEO baseline—rankings, traffic, on-page gaps—and analyse the top 5 competitors in your London market. We look at product feed health, Google Shopping performance, and keyword opportunity specifically for retail & consumer goods in your category.
Product Feed & Technical Optimisation
We cleanse and structure your product data (Merchant Centre feed, schema markup, category architecture). For retail goods, this means ensuring every product variant is discoverable, attributes are Google-compliant, and technical SEO enables crawlability and indexation.
High-Intent Keyword Targeting & Content Strategy
We identify and prioritise keywords where London customers search for your product type—product name, discount intent, comparison queries, review intent. We build content strategy (product pages, buying guides, category pages) to rank for these intent-rich terms before your competitors capture them.
Content & Link Building Execution
We create or optimise product pages, category guides, and long-form content that answers customer questions and builds E-E-A-T. We also secure high-quality backlinks from London retail publications, industry sites, and relevant directories to accelerate ranking velocity.
Monitor, Measure & Scale
We track rankings, organic traffic, conversion rate, and ROI weekly. We isolate which keywords and pages drive revenue, double down on winners, and continuously test on-page and technical improvements. Your dashboard updates automatically; we report monthly on progress toward your growth targets.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London retail & consumer goods brand
The median retail & consumer goods client after 6 months
A free, step-by-step guide showing retail & consumer goods businesses in London how to dominate Google Shopping, rank for high-intent keywords, and reduce cart abandonment. Includes keyword templates, product feed checklist, and our 6-month SEO roadmap template.
Median result across 12 retail & consumer goods SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see rankings and traffic?
You'll see early rankings (positions 4–8) in 6–8 weeks for high-intent keywords. Page-one positions (1–3) typically arrive in 12–16 weeks. Traffic uplift compounds—expect 15–25% growth month-on-month after week 8. We deliver a weekly ranking dashboard, so you'll see progress in real time.
What's the difference between SEO and paid ads for retail?
Paid ads scale fast but cost rises with competition (Google Shopping CPCs in London retail average £0.80–£2.50 per click). SEO costs the same monthly but gets cheaper per click over time as your organic traffic grows. After 6 months, your cost-per-lead via organic search is 60–70% lower than paid. Both channels matter, but SEO compounds; paid doesn't.
Do you manage Google Shopping, or just organic search?
We manage both. Your product feed is the foundation of both Google Shopping ads and organic visibility. We optimise your Merchant Centre account, feed structure, and product data for maximum performance in both channels. If you're also running Google Shopping ads, our SEO strategy informs keyword and bid strategy there too.
What if we're already running a paid ads agency? Can we work together?
Yes. We collaborate with PPC teams regularly. In fact, SEO and paid ads should inform each other—keyword data from your ads informs our organic strategy, and our organic insights help refine ad targeting. We'll share reporting and weekly strategy calls. No turf wars; just alignment on your growth.
How much does this cost, and what's the commitment?
Retail & consumer goods SEO retainers in London range from £3,500–£8,500/month depending on scope (product count, keyword volume, technical complexity). We ask for a 6-month minimum so we can deliver ranked pages and revenue. After that, month-to-month is available. First 2 weeks are a free audit + strategy—no obligation.
FREE · NO COMMITMENT · 48HR TURNAROUND