Built for Retail & Consumer Goods Brands That Have Outgrown Their Last SEO Agency.
Your products disappear in Google. Your competitors don't. We fix that—with SEO that recovers sales and beats marketplace giants.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Amsterdam retail & consumer goods is a different game.
We’ve run SEO here. We know what it takes.
92,000 Amsterdam retailers compete for search visibility daily
Amsterdam's retail and consumer goods market is saturated with SMBs spending €4,500/month on digital marketing—yet most waste it on channels that don't drive discovery. Google Shopping and organic search are where your customers search first, but without proper SEO architecture and product visibility strategy, you're invisible. The businesses winning in Amsterdam's grachtengordel and Zuidas aren't spending more; they're ranking smarter. Local competition is fierce, but opportunity is larger: 70% of shopping carts abandoned means billions in recoverable revenue sitting untouched.
The 3 places Amsterdam retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Products ranked on page 3–4 for high-intent keywords like 'organic cotton bedding Amsterdam' and 'sustainable home decor'. Google Shopping ads were active but conversion rate was 0.9%. Cart abandonment rate was 74%.
Rebuilt product pages with SEO-optimized titles, meta descriptions, and long-form content targeting local + category intent (e.g., 'Organic Cotton Pillows Made in Amsterdam')
— Anna V.
Co-Founder & Director
Read the full case study →BEFORE → AFTER
Monthly organic revenue · BEFORE
€890
Monthly organic revenue · AFTER
€3,110
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 4–6 months, you'll own consistent first-page rankings for high-intent product keywords, a 35–60% increase in organic traffic, and a 2.8–4.2% conversion rate on your best-performing product pages. You'll recover 15–25% of abandoned cart traffic through targeted organic visibility. Most importantly, you'll have a defensible, repeatable system for converting search into sales—without depending on paid advertising or marketplace algorithms.
Discovery & Site Audit
We crawl your entire site, identify technical SEO gaps, and map your current visibility against competitors in Amsterdam. We analyze your product feed structure, URL architecture, and schema markup implementation—the foundation that determines whether Google understands what you sell.
Keyword Strategy & Search Mapping
We identify high-intent keywords your customers search for—brand searches, category searches, and comparison queries specific to your products. We map these to your product inventory and content gaps, and calculate search demand and conversion probability for each bucket.
Technical SEO & Feed Optimization
We implement structured data for all products, optimize your product feed for Google Shopping, improve site speed and mobile experience, and fix crawl errors. This phase is technical but directly impacts rankings and conversion rates.
Content & Landing Page Strategy
We create or optimize product pages, category pages, and buying guides that satisfy search intent and guide customers toward purchase. Each page is built for both Google and conversion—clear value, trust signals, and frictionless UX.
Measurement & Continuous Optimization
We set up Google Analytics 4, Search Console monitoring, and conversion tracking. We build a monthly reporting dashboard that shows organic traffic, keyword rankings, conversion rates, and revenue attribution—so you see the business impact, not just vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam retail & consumer goods brand
The median retail & consumer goods client after 6 months
Get a detailed technical SEO audit of your site, identify the exact keywords your competitors rank for (and you don't), and see where you're losing abandoned customers. We'll calculate your revenue at risk and show you the 3-step playbook to recover it.
Median result across 12 retail & consumer goods SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does SEO take to show results?
Technical wins (site speed, mobile optimization, schema markup) show impact within 2–4 weeks. Ranking improvements for competitive keywords typically appear in 8–12 weeks. Full revenue impact—recovering abandoned customers and owning first-page rankings—takes 4–6 months. This is slower than paid ads, but the payoff is permanent and compounds over time.
What's the difference between your SEO and what we can do in-house?
Most in-house teams lack the tools (Screaming Frog, Semrush, Google Search Console depth), process (technical audits, feed optimization), and time to execute comprehensive SEO. They're also too close to the business to see obvious problems. We bring an outside perspective, proven methodology, and the accountability of a retainer. You get a dedicated team without hiring.
Will SEO cannibalize my paid search budget?
No—it complements it. As organic visibility improves, your paid search ROI actually gets better because customers already know your brand. Many clients reduce paid spend by 20–40% because organic traffic now handles awareness and comparison. The combination is most powerful: organic builds moat, paid accelerates during peak seasons.
How much does SEO cost, and what's the payback period?
Our retainer ranges from €2,000–€5,500/month depending on scope and competition level. At average €4,500/month, most retail clients see payback within 4–5 months (€18K–€22.5K investment generating €20K+ in incremental revenue). Within 12 months, it's typically a 280–340% ROI.
What if Google's algorithm changes and our rankings drop?
Algorithm volatility is real, but our strategy is built on fundamentals: technical excellence, user experience, and genuine content value. These don't break with algorithm updates. We also monitor updates and adjust quickly. More importantly: we diversify your visibility across multiple high-intent keywords, so a single ranking loss doesn't tank revenue.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Amsterdam retail & consumer goods market diagnostic.
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