Built for Non-Profit & Charity Brands That Have Outgrown Their Last SEO Agency.
Organic search drives 40% of all donor discovery. Most Seattle charities aren't visible. We fix that—without burning your restricted budget.
8 of our last 10 non-profit & charity clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Seattle non-profit & charity is a different game.
We’ve run SEO here. We know what it takes.
Seattle non-profits rank lower. Your donors search elsewhere. That changes today.
Seattle's non-profit sector is digitally ambitious but underoptimised for search. With 85,000 SMBs competing for attention in the metro, charities face a unique challenge: they must compete for visibility against commercial businesses while operating on a fraction of their budget. Google Ad Grants ($10k/month free ads) are powerful, but organic SEO extends that reach 3–5x further at zero cost per click. Non-profits that rank for donor-intent keywords—'volunteer in Seattle,' 'donate to local causes,' 'affordable housing help'—convert at 2x the rate of those relying on ads alone.
The 3 places Seattle non-profit & charity brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 non-profit & charity brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were spending $7,500/month on ads to drive shelter placements and donor support but had zero organic presence. Competitors ranked higher for 'homeless services Seattle' and 'donate to homelessness.' Their donation page ranked #47 for their core keyword. They had a $10k/month Google Ad Grant but weren't leveraging it strategically—ads and organic efforts were siloed.
Built a keyword strategy targeting long-tail donor keywords ('donate to homeless services South Lake Union,' 'volunteer opportunities shelter Seattle') with lower competition but high intent.
— Sarah M.
Development Director
Read the full case study →BEFORE → AFTER
Monthly Organic-Attributed Donors · BEFORE
18–22 donors
Monthly Organic-Attributed Donors · AFTER
52–61 donors
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your organic traffic grows 150–300%, and donor acquisition cost via search drops 40–60%. After 12 months, SEO becomes your largest donor channel, competing with or exceeding your Ad Grant ROI—and it keeps working after your grant expires.
Audit & Competitor Analysis
We crawl your website, your Ad Grant keywords, and map your top 5 organic competitors (both non-profits and commercial). We identify gaps: missing keywords, indexing issues, local SEO holes. We also analyse what donors are actually searching for in Seattle—'donate to animal shelter Seattle,' 'youth mentoring programs Capitol Hill,' etc.
Strategy & Keyword Planning
We build a 12-month roadmap targeting 3 keyword pillars: donor acquisition (high-intent), volunteer/community (mid-intent), and awareness (educational). We prioritise keywords with 100+ monthly searches in the Seattle metro, low competition, and proven donor/volunteer conversion rates.
On-Page & Technical SEO
We optimise your homepage, donation landing pages, and service pages for target keywords. We fix crawl errors, improve page speed, set up schema markup (for local nonprofits, donate buttons), and establish proper internal linking. We also configure local SEO (Google Business Profile, local citations) so donors in South Lake Union and Capitol Hill find you.
Content Creation & Authority Building
We create 8–12 pillar content pieces (blog posts, guides, FAQ pages) targeting your keyword pillars. Topics address donor pain points: 'how to find reputable charities in Seattle,' 'monthly giving benefits,' 'volunteer opportunities for retirees.' We also build backlinks through local partnerships, nonprofit directories, and earned media.
Measure, Optimise & Scale
We track organic traffic, donor conversions, and recurring donor rate by traffic source. We identify top-performing content, optimise underperformers, and expand what works. Monthly calls review progress, adjust keyword focus, and plan next-quarter priorities.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Seattle non-profit & charity brand
The median non-profit & charity client after 6 months
A data-backed guide to ranking higher on Google, acquiring low-cost donors, and converting one-time gifts into recurring support—without burning your restricted budget.
Median result across 12 non-profit & charity SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does SEO take to work? We need donors now, not in 6 months.
Fair point. SEO takes 12–16 weeks to show meaningful traction; 6 months to dominate. But here's the truth: you should start today so month 6 is your strongest month, not your first. Pair SEO with your Google Ad Grant (which works immediately) for short-term momentum. SEO is your long-term asset—it keeps working after ads end.
We have a tiny budget. Can we afford SEO?
Yes. Our retainer for nonprofits starts at $2,500/month—in line with Seattle agency pricing. But here's why it's worth it: if SEO generates even 5–8 extra donors per month at $150 average gift, that's $750–$1,200 monthly revenue. You're ROI-positive in month 2–3. For nonprofits, SEO is one of the few marketing channels with a measurable, fast payback.
What if our competitor is bigger and has more budget?
Advantage: you. Bigger orgs move slow. They optimise for brand searches. They miss long-tail donor keywords like 'donate to [specific cause] Capitol Hill' where search volume is 80–120/month but conversion is 8–12%. We find those gaps and rank you first. David beats Goliath with strategy, not budget.
How do we track donors from SEO? How do we know it works?
We set up UTM parameters on all organic landing pages and donation links. Google Analytics shows traffic source and behaviour. We integrate with your CRM (if you have one) to track which organic visitors donate and how much. Monthly reports show revenue attributed to SEO. You'll see proof, not promises.
What's the difference between your agency and a freelance SEO person?
Freelancers excel at one thing (keywords, content, links). We own the full strategy—audit, keywords, on-page, content, authority building, and conversion optimisation. We also understand nonprofit fundraising psychology; we're not just chasing vanity metrics. And if something breaks, you have a team, not one person.
FREE · NO COMMITMENT · 48HR TURNAROUND