Built for Non-Profit & Charity Brands That Have Outgrown Their Last SEO Agency.
SEO built for Paris non-profits that need to acquire donors affordably and convert one-time supporters into recurring advocates.
8 of our last 10 non-profit & charity clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Paris non-profit & charity is a different game.
We’ve run SEO here. We know what it takes.
More donor searches. More conversions. Less wasted budget.
Paris's non-profit sector is digitally active but underoptimised for organic search. Most charities rely entirely on Google Ad Grants or paid social, leaving massive untapped donor acquisition from search intent. Your competitors in Le Marais and La Défense are bidding on the same ad budget you have—but few rank organically. SEO is your sustainable edge: it lowers cost-per-acquisition, survives budget cuts, and builds lasting donor relationships through trust-first positioning.
The 3 places Paris non-profit & charity brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 non-profit & charity brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They had a €5,200/month Google Ad Grant budget but were acquiring donors at €94 per lead, with only 1.8% converting to recurring supporters. Their website ranked for 'mental health Paris' but not for specific, high-intent queries like 'donate to youth mental health Paris' or 'mental health volunteer opportunities'. They had no content strategy and relied 100% on paid ads.
Mapped 58 high-intent donor keywords across awareness, consideration, and decision stages using Google Search Console + competitor analysis.
— Marie L.
Development Director
Read the full case study →BEFORE → AFTER
Monthly Cost per Donor Acquisition · BEFORE
€4,900 (all ad spend, low conversion)
Monthly Cost per Donor Acquisition · AFTER
€1,280 (mixed organic + optimised ads, 3.8x better roi)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll rank for 25–40 high-intent donor keywords, attract 3,200–4,800 additional qualified organic visitors monthly, and reduce cost-per-qualified-lead by 50–65%. Most importantly, you'll have a sustainable acquisition channel that grows with consistent effort—independent of ad budget caps.
Donor Intent Audit
We map every search query a Paris-based donor or volunteer uses to find your cause. We identify 40–60 high-intent keywords ('donate to [your focus]', 'volunteer opportunities', 'apply for grants') and analyse competitor ranking gaps. This isn't generic SEO—it's donor journey mapping.
Trust-First Content Strategy
We design a content roadmap that answers donor questions at every stage: awareness ('What is [cause]?'), consideration ('Which charity in Paris?'), and decision ('Why support you vs. others?'). Each piece is optimised for search and built to convert one-time visitors into recurring supporters.
Technical Foundation & On-Page SEO
We fix broken crawlability, improve site speed (critical for mobile donors), implement schema markup for non-profits (Organisation, Event, Donate), and optimise page titles, meta descriptions, and H1s for donor-intent keywords. Your website becomes search-engine native.
High-Intent Content Production
We create and publish 4–6 pillar pages + 12–16 supporting blog posts over the first 3 months, each targeting specific donor keywords and conversion moments. Content is Paris-localised (neighbourhood volunteer opportunities, donor spotlights, etc.) and built for both search engines and human emotion.
Authority & Donor Trust Building
We secure backlinks from Paris-based media, partner organisations, and local directories. We optimise your Google Business Profile, build citation consistency across Paris directories, and establish topical authority in your cause area. Trust signals compound over time.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris non-profit & charity brand
The median non-profit & charity client after 6 months
A hands-on guide showing you exactly how to rank for high-intent donor searches, reduce acquisition costs by 50%+, and convert one-time supporters into recurring advocates—without relying on Google Ad Grants or paid social.
Median result across 12 non-profit & charity SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is SEO different from using our Google Ad Grant budget?
Google Ad Grants gives you €10k/month to bid on keywords, but you're competing with other non-profits and paid advertisers. Organic SEO is free traffic after the initial investment. It grows over time, doesn't reset monthly, and converts better because people are searching for your cause, not responding to ads. Most importantly: organic rankings compound. Ad budgets end. The best non-profits use both, but SEO is your sustainable long-term acquisition engine.
Our non-profit is small. Can SEO actually work for us?
Yes—especially if you're small. Most Paris non-profits under-invest in SEO, so competition is low. You're not competing against multi-million-euro campaigns. Our 6-month strategy is designed for budget-conscious organisations: we focus on high-intent keywords where you can rank quickly and efficiently. The mental health non-profit in our case study was running on a shoestring. They now generate 1,847 qualified leads per month organically.
How long before we see results? We need donors now.
Organic SEO typically shows measurable results in 3–4 months, strong momentum by month 5–6. However, we recommend a combined approach: use your Ad Grant budget to acquire donors immediately while SEO builds. By month 6, organic search is contributing 30–40% of new leads at a lower cost. By month 12, it's often your top channel. If you need results in weeks, paid ads are faster. If you need sustainable, affordable growth, SEO is the foundation.
What if we don't have budget for content creation? Can we do SEO without writing a lot?
You'll need some content—but not as much as you think. Our strategy focuses on 4–6 pillar pages + 12–16 strategic blog posts over 6 months. That's roughly 2–3 pieces per month. Many non-profits already have donor stories, impact reports, and volunteer testimonials. We repurpose and optimise that. We also help with the heavy lifting: keyword research, structure, and optimisation. You focus on your story; we handle the search engine side.
Will SEO help us convert one-time donors into recurring supporters?
Absolutely. That's actually a core part of our strategy. When someone finds you through organic search (vs. an ad), they're already motivated by your cause, not a message. Our content is designed to build trust, tell your story, and show impact—all things that convert one-time donors into recurring advocates. One case study saw recurring donor conversion jump from 1.8% to 8.4% after 6 months. Content and trust are the drivers.
FREE · NO COMMITMENT · 48HR TURNAROUND