Built for Non-Profit & Charity Brands That Have Outgrown Their Last SEO Agency.
You're competing for donor attention with limited resources. SEO changes that. Get found by supporters actively searching for your cause.
8 of our last 10 non-profit & charity clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Amsterdam non-profit & charity is a different game.
We’ve run SEO here. We know what it takes.
Non-profits in Amsterdam rank lower than they should be
Amsterdam's non-profit sector is densely populated, but most charities treat SEO as an afterthought. The reality: supporters searching for 'donate to [cause]' or '[cause] Amsterdam' are actively ready to help—but they're finding your competitors first. With Google Ad Grant budgets stretched thin, organic search is your cost-effective moat. Non-profits that rank for their mission-critical keywords see 3–5x more donor inquiries without increasing paid spend.
The 3 places Amsterdam non-profit & charity brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 non-profit & charity brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The organization was spending 100% of its €10k Google Ad Grant monthly on generic donor keywords, but had zero organic visibility for 'rescue dogs Amsterdam', 'animal shelter Grachtengordel', or 'donate to animal welfare'. Supporters searching for these terms found larger national charities instead. Recurring donor base was stagnant at 60 supporters.
Rebuilt the website with schema markup for non-profits, optimized donation and volunteer pages, and implemented mobile-first design
— Miriam T.
Director of Development
Read the full case study →BEFORE → AFTER
Monthly Recurring Donor Value · BEFORE
€8,200 (60 recurring @ €137 avg/month)
Monthly Recurring Donor Value · AFTER
€31,400 (220 recurring @ €143 avg/month)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll rank for 20–40 high-intent keywords, generate 3,000–6,000+ monthly organic visits, and reduce your cost per recurring donor acquisition by 40–60%. Your Google Ad Grant becomes a supplement to a strong organic channel, not your only lifeline.
Audit & Mission Mapping
We conduct a technical audit of your site and map your mission to high-intent search keywords. In Amsterdam's market, we identify 15–30 keywords your donors are actually searching for—'donate to [cause] Amsterdam', impact stories, volunteer opportunities, recurring giving options. We analyze your competitor landscape (other charities, cause-adjacent organizations) and benchmark your current organic performance.
On-Page & Technical Foundation
We fix your site's technical health: page speed optimization, mobile responsiveness, schema markup for nonprofits, internal linking structure, and donation funnel UX. We rewrite or create 8–12 high-value pages targeting your core keywords—donation pages, impact pages, volunteer pages, FAQ sections. Each page is optimized for both search engines and human conversion (your donor's journey).
Content & Outreach Strategy
We develop a 3–6 month content calendar focused on your mission. Topics: impact stories tied to donor pain points, educational content about your cause, local Amsterdam-specific content (partnerships, events, community needs). We secure 5–10 high-authority backlinks from Amsterdam media, partner organizations, and cause-relevant sites—amplifying your SEO authority and donor trust.
Conversion & Retention Optimization
We optimize your donation funnel: multi-step vs. single-step testing, recurring giving prominence, trust signals (donor testimonials, impact metrics, charity ratings). We set up Google Analytics 4 event tracking to measure donor behavior—where they drop off, which pages convert best, which keywords drive recurring vs. one-time gifts. This data guides all future decisions.
Ongoing Monitoring & Scaling
We transition into a monthly optimization cycle. Rankings are tracked, new keyword opportunities are identified, content is refreshed based on performance, and competitor moves are monitored. We provide monthly reports showing organic traffic growth, donor source attribution, cost per acquisition trends, and recurring donor cohort performance. You own full visibility into ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam non-profit & charity brand
The median non-profit & charity client after 6 months
A practical guide to ranking higher for donor searches, optimizing your Google Ad Grant ROI, and converting one-time supporters into recurring givers—specific to Amsterdam's competitive non-profit market.
Median result across 12 non-profit & charity SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see ranking improvements?
First rankings for long-tail keywords typically appear within 4–8 weeks of optimization. Competitive keywords take longer—12–16 weeks. We prioritize high-intent, lower-competition keywords first to show early wins. By month 3, you should see measurable organic traffic growth and donor inquiries.
Will SEO cannibalize our Google Ad Grant performance?
No—the opposite. We align them. Your Ad Grant focuses on awareness and brand terms; organic search captures high-intent donor keywords. As organic grows, you spend less per lead overall, and your Ad Grant budget becomes more efficient. Many clients reduce Ad Grant spend by 20–30% and increase total donor acquisition.
What if our website is outdated or built on a platform we don't control?
We work with any platform—WordPress, Wix, Squarespace, custom builds. If technical limitations exist, we prioritize content optimization and external SEO (backlinks, authority building). If major rebuilds are needed, we provide a phased roadmap. Most non-profits see 60–70% of SEO value without a full redesign.
How much of your strategy relies on content creation? Do we need to write constantly?
Content is about 40% of SEO; the other 60% is technical + authority. We recommend 2–4 pieces per month (impact stories, educational content, local insights). Most can be adapted from existing donor communications or written by your team with our templates. Not every piece needs to be novel; many are updates to existing pages.
Can you help us identify which keywords attract recurring vs. one-time donors?
Absolutely. We set up Google Analytics 4 event tracking to tag donor type and donation frequency by keyword. Over 3–6 months, patterns emerge: certain keywords attract 'subscription-minded' supporters; others attract occasional givers. We then double down on high-lifetime-value keyword clusters.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Amsterdam non-profit & charity market diagnostic.
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