Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Reduce your dependence on Booking.com and Expedia. Dominate local search in London. Drive direct bookings at rates that matter.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
London hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
London hotels rank lower. Your competitors rank higher. We fix that.
London's hospitality market is hyper-competitive. Over 380,000 SMBs compete for visibility, and most hotels still rely on OTA platforms that erode margins. Search intent for 'hotels in London,' 'luxury accommodation near Canary Wharf,' and district-specific queries is intent-rich and conversion-ready—but only if you own your search visibility. Hotels that rank for these terms see 3–5x higher direct booking rates than those buried on page 2 or deeper.
The 3 places London hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The hotel ranked on page 2–3 for 'luxury hotels Shoreditch' and 'boutique accommodation East London.' Guests found them through word-of-mouth or OTA platforms, not search. Direct bookings were only 18% of total revenue; 82% came through Booking.com and Expedia at 20% commission cost. Seasonal dips were severe (Oct–Feb occupancy dropped to 55%).
Optimized on-page content for 'luxury boutique hotel Shoreditch,' 'dog-friendly hotel East London,' and 'design hotel near Brick Lane' with new landing pages and schema markup.
— Sarah M.
General Manager
Read the full case study →BEFORE → AFTER
Direct Booking Rate · BEFORE
18%
Direct Booking Rate · AFTER
42%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll rank for 30–50+ high-intent keywords in your district. Most importantly, you'll see direct booking rates rise 25–40%, occupancy stabilize in shoulder seasons, and OTA dependence drop by 15–25%. Your organic channel becomes a reliable, high-margin revenue driver.
SEO Audit & Competitive Analysis
We crawl your website and benchmark it against top-ranking competitors in your London district. We identify technical issues, on-page gaps, and local search visibility problems. You'll see exactly where you rank, what keywords drive bookings for competitors, and which quick wins are available.
Local & Keyword Strategy
We build a hyper-local keyword map targeting your district (Shoreditch, Canary Wharf, the City, etc.) and guest personas. We identify high-intent, low-competition keywords where you can rank fast: 'luxury boutique hotel near Liverpool Street,' 'dog-friendly accommodation Shoreditch,' 'conference hotel Canary Wharf with AV.' We also map seasonal keywords for shoulder-season bookings.
On-Page & Technical Optimization
We optimize your website's title tags, meta descriptions, heading structure, and page speed. We fix mobile usability issues, implement structured data (schema markup for hotels, rooms, rates), and ensure your Google Business Profile is fully optimized with photos, rates, and booking links.
Content Creation & On-Site Authority
We create 8–12 high-intent blog posts and landing pages targeting your keyword strategy. Topics include 'best hotels in [district],' guides to nearby attractions, event accommodation, and seasonal promotions. Each piece is optimized for search and designed to convert visitors into direct bookings.
Link Building & Authority Growth
We build high-quality backlinks from London travel media, local business directories, industry sites, and contextual opportunities. We secure mentions in travel guides, local tourism content, and industry publications to increase your domain authority and rankings.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London hotels & hospitality brand
The median hotels & hospitality client after 6 months
A data-driven guide to reducing OTA dependence, capturing high-intent search traffic, and filling rooms with direct bookings—specific to London's competitive market.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see ranking improvements?
You'll see early wins (page 2–3 rankings) within 3–4 weeks. Top 10 rankings for your primary keywords typically follow within 8–12 weeks. We prioritize quick wins first, then layer in longer-tail keyword gains. Your full SEO ROI typically materializes at the 6-month mark.
What if we're already on Booking.com and Expedia? Can SEO help us reduce dependence on them?
Absolutely. That's the core of our strategy. Direct bookings from search are margin-positive: you keep 100% of the revenue instead of paying 15–25% commission. Our case studies show clients dropping OTA dependence from 80% to 50% or lower within 6 months. You'll stay on OTAs (they're still valuable for reaching new guests), but search will become your first revenue channel.
How much does SEO for a London hotel cost?
Our engagement model starts at £2,500/month for smaller properties and scales to £8,000–£12,000/month for larger hotels or multi-property portfolios. We offer both fixed retainers and performance-based pricing. Most hotels see payback within 3–4 months (the uplift in direct bookings exceeds the SEO investment). We're happy to discuss a custom proposal based on your property size and goals.
Will SEO work for us if we're in a saturated district like Mayfair or Soho?
Yes, but the strategy changes. Instead of chasing broad keywords like 'luxury hotel Mayfair' (where major chains dominate), we target hyper-specific keywords where you can realistically rank: 'dog-friendly luxury hotel Mayfair,' 'intimate boutique hotel near Bond Street,' 'hotel with private cinema Soho.' These are lower-volume but higher-intent and less competitive. We've done this successfully for boutique and independent properties in high-competition areas.
What if our website is outdated or slow?
That's something we address in step 1. A slow or poorly structured website kills your SEO potential and conversion rate. We audit your site thoroughly and recommend fixes (sometimes a redesign, sometimes targeted improvements). We can either manage the technical work ourselves or work with your developer. Either way, your website will be search-optimized and conversion-ready before we ramp up traffic.
FREE · NO COMMITMENT · 48HR TURNAROUND