Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Rank higher on Google, convert website visitors into direct bookings, and reclaim revenue from Booking.com and Expedia.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Berlin hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
Berlin hotels lose 60% of bookings to OTA commissions
Berlin's 140,000+ SMBs compete fiercely for tourism traffic, but most hospitality businesses rely on OTA platforms, bleeding 15–30% commission margins. Google search for hotel terms in Berlin is rising +22% YoY as independent travelers research direct. The city's tech-forward, deal-conscious audience actively searches for better rates—your SEO strategy must intercept that demand before OTAs do.
The 3 places Berlin hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite a beautiful property and strong reviews, the hotel ranked position 6–9 for brand keywords and barely appeared for location searches ('hotel Prenzlauer Berg with terrace', 'romantic weekend Berlin'). 78% of bookings came through Booking.com; direct bookings were 12% of revenue.
Rebuilt Google Business Profile with 40+ seasonal photos, updated amenities, local area highlights, and weekly posts featuring neighbourhood events and guest experiences.
— Sarah M.
Owner, Prenzlauer Berg Boutique Hotel
Read the full case study →BEFORE → AFTER
Direct Bookings as % of Revenue · BEFORE
12%
Direct Bookings as % of Revenue · AFTER
19%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank on page 1 for 40+ high-intent, location-based keywords. Within 12 months, expect 35–50% increase in organic traffic and a measurable lift in direct bookings—reducing your dependence on OTA commissions and reclaiming 8–12% of gross room revenue.
SEO Audit & Competitive Analysis
We crawl your site, analyse your Google Business Profile, and benchmark you against 5–8 key Berlin hospitality competitors. We identify ranking gaps, technical issues (mobile speed, schema markup), and missed opportunities in local and travel-intent keywords.
Keyword & Content Strategy
We build a seasonal keyword roadmap targeting direct-booking intent, local searches (Mitte, Kreuzberg, Charlottenburg), amenity-based queries, and off-peak demand (e.g., corporate housing, winter events, trade fair accommodation). Content plan includes guest guides, local neighbourhood content, and FAQ optimisation.
On-Page & Technical Optimisation
We optimise title tags, meta descriptions, headers, and internal linking for your top 30 keywords. We fix schema markup (Hotel, LocalBusiness, BreadcrumbList, FAQ), improve page load speed, and ensure mobile usability. Google Business Profile is refreshed with accurate category, photos, and seasonal posts.
Content Creation & Link Building
We create 8–12 high-intent pages (room category pages, local guides, seasonal packages, FAQ content). We build topical authority through guest blog placements on Berlin travel, lifestyle, and business sites, and earn citations from local Berlin directories and tourism boards.
Monitoring, Reporting & Optimisation
We track keyword rankings, organic traffic, click-through rates, and direct booking conversions. Monthly reports show progress against baseline, identify seasonal trends, and recommend content and bidding adjustments. Ongoing A/B testing of CTAs and booking pathways.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin hotels & hospitality brand
The median hotels & hospitality client after 6 months
A practical, no-fluff checklist of SEO and local optimization tactics that Berlin hospitality businesses can implement immediately to reduce OTA dependence and attract direct bookings.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results in direct bookings?
SEO is not overnight. Expect 6–8 weeks to see meaningful organic traffic gains, and 3–4 months to observe measurable booking conversion impact. However, optimizations to Google Business Profile and on-page content can drive direct booking inquiries within 2–3 weeks. Full momentum typically builds over 6–12 months as authority and keyword rankings compound.
What if we're already using Booking.com and Expedia heavily? Can we shift to direct?
Absolutely. Our strategy is to make your website more visible and attractive to travelers *before* they land on OTA platforms. By ranking for high-intent keywords like 'book hotel Berlin directly' and optimising your site's conversion path, you capture demand at earlier stages. Most clients don't abandon OTAs; they reduce dependency from 80–90% to 60–75% of bookings over 12 months.
How does seasonal demand affect SEO? Winter is always slow for us.
Seasonal demand is a feature, not a bug, in our strategy. We build keyword maps that target off-season demand (winter corporate travel, trade fairs, packages) alongside peak leisure months. This smooths occupancy and revenue volatility. For example, targeting 'business hotel Berlin Q1' or 'corporate housing winter' captures demand you're currently missing.
What's included in your monthly retainer? What about extra costs?
Our typical retainer (€2,500–€5,500/month) includes keyword tracking, monthly reporting, strategic recommendations, technical SEO maintenance, and content optimization. Content creation (blog posts, page rewrites) is usually quoted separately, depending on volume. We're transparent about scope upfront and don't surprise you with hidden costs.
Do you guarantee rankings or bookings?
No reputable SEO agency guarantees specific rankings—Google's algorithm is complex and changes frequently. What we *do* guarantee is a data-driven process, transparent monthly reporting, and a focus on metrics that matter: organic traffic quality, click-through rates, and direct booking conversions. We commit to effort and strategic optimisation, and we measure success by your revenue impact.
FREE · NO COMMITMENT · 48HR TURNAROUND