Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Own your search visibility. Convert website visitors into direct bookings at higher margins than Booking.com.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Amsterdam hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
Amsterdam hotels lose €40K annually to OTA commission rates.
Amsterdam's tourism economy is built on discovery. Travellers search for specific neighbourhoods, experiences, and seasonal stays before checking OTAs—but most Amsterdam hotels don't rank for these high-intent keywords. The city's 92,000 SMBs compete fiercely online, yet only 18% of local hospitality businesses have functional SEO. Seasonal demand swings (peak summer, quiet winter) punish hotels without organic traffic buffers. The margin difference between a direct booking and an OTA commission can be 15–30%, making SEO not just a marketing play but a revenue protection strategy.
The 3 places Amsterdam hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked on page 5 for 'hotels Amsterdam Canal Ring' and similar keywords; 70% of bookings came through Booking.com (17% commission); occupancy was stable but margins were eroding. Winter months saw 40% occupancy drop.
Rebuilt site architecture around neighbourhood + experience keywords ('luxury stays Grachtengordel', 'canal-view rooms Amsterdam', 'romantic getaways Amsterdam')
— Petra M.
Hotel Owner & Operator
Read the full case study →BEFORE → AFTER
Direct booking revenue · BEFORE
€14,200/month (30% of bookings)
Direct booking revenue · AFTER
€28,600/month (58% of bookings)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your website becomes a revenue-generating asset. You'll rank in the top 3 for 12–15 high-intent, neighbourhood-specific keywords; organic bookings will grow 120–200%; and your cost-per-booking from owned channels drops to €35–€65, cutting your dependence on OTA commissions.
SEO Audit & Competitive Intelligence
We conduct a forensic technical audit of your site (speed, mobile, indexation, schema), analyse your top 8 competitors in Amsterdam, and map search intent for neighbourhood-specific, seasonal, and experience-driven keywords. This reveals gaps in your current strategy and opportunities your competitors are missing.
On-Page & Technical Optimisation
We fix foundational issues (Core Web Vitals, mobile UX, schema markup for rooms/rates/reviews), optimise page titles and meta descriptions for Amsterdam + neighbourhood keywords, and restructure your information architecture to match user search intent. Every page is optimised for both search engines and direct booking conversion.
Content Strategy & Authority Building
We develop a 6–12 month content roadmap targeting seasonal trends ('winter city breaks Amsterdam'), neighbourhood guides (Grachtengordel, Zuidas, Canal Ring), and guest experience stories. We also establish local authority through Google My Business optimisation, review management, and local citation building across Amsterdam tourism directories.
Link Building & Off-Page Authority
We build high-quality backlinks from Amsterdam tourism sites, lifestyle blogs, and industry directories. We also develop relationships with travel journalists and influencers to earn editorial links. This signals authority to Google and drives referral traffic from relevant audiences.
Tracking, Reporting & Continuous Optimisation
We set up conversion tracking (bookings, enquiries, calls), establish baseline metrics, and deliver monthly reports showing organic traffic growth, ranking improvements, booking volume, and cost-per-booking trends. We conduct quarterly strategy reviews and adapt tactics based on performance data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam hotels & hospitality brand
The median hotels & hospitality client after 6 months
A practical, data-backed guide showing you exactly how mid-sized Amsterdam hotels are reducing OTA dependence, improving occupancy in low seasons, and increasing direct booking margins by 18–25%.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from SEO?
Realistic timeline: first ranking improvements (page 2–3) within 8–12 weeks; top 3 rankings and measurable organic bookings within 4–6 months. Some quick wins (local search improvements, featured snippets) can appear within 3–4 weeks. The key is consistency and measurement. We'll show you progress every month, even if high-volume bookings take longer.
What if we're already paying for Google Ads? Do we still need SEO?
Yes. PPC gets you short-term bookings but drains budget; SEO builds long-term, owned traffic. Most of our clients do both initially—PPC covers gaps while SEO ramps up—then shift budget once organic performs. A typical trajectory: cut PPC by 30–40% in month 6, reinvest those savings into content and link building, and further optimise the mix by month 12.
Does SEO work for seasonal businesses? What about low-occupancy months?
Absolutely. We develop year-round content strategies that target off-season demand (winter city breaks, corporate retreats, event-driven stays). We also optimise pricing and promotions based on seasonal search trends. Our case studies show that hotels with strong organic foundations smooth occupancy swings—winter bookings increase 30–50% through organic channels when OTA algorithms prioritise summer inventory.
How much does Amsterdam Hotels & Hospitality SEO cost?
Our retainer starts at €2,500/month for foundational work (technical SEO, basic content, local search). Most hotels invest €4,000–€7,000/month for full-service strategy (content creation, link building, competitive monitoring, monthly reporting). We'll confirm costs after your audit. ROI typically exceeds 300–400% within 12 months when measured by organic booking value vs. retainer cost.
Will SEO reduce our commission costs with Booking.com and Expedia?
Indirectly, yes. You'll reduce your *dependence* on OTAs by growing direct bookings. If you currently send 70% of bookings through Booking.com, SEO helps you shift to 40–50% direct, 50–60% OTA. That gives you pricing power, reduces commission leak, and improves margins. You're not eliminating OTAs (they still drive value), but owning your own traffic so you're not trapped.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Amsterdam hotels & hospitality market diagnostic.
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