Built for Education & Training Brands That Have Outgrown Their Last SEO Agency.
185,000 education businesses compete in Paris. Most remain invisible. Let students find your courses, certifications, and qualifications first.
8 of our last 10 education & training clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Paris education & training is a different game.
We’ve run SEO here. We know what it takes.
Your programs rank where students search. Paris needs SEO.
Paris's education sector is fragmented—boutique training centres, language schools, and vocational programmes compete against well-funded aggregators like Coursera and LinkedIn Learning. Search intent is hyper-specific: students don't search 'courses in Paris'; they search 'CAP apprenticeship Paris', 'TOEFL prep Marais', 'digital marketing certification'. Ranking for these long-tail keywords determines enrolment. Agencies spending €3,800/month on digital marketing rarely allocate enough to SEO, leaving organic visibility untapped.
The 3 places Paris education & training brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 education & training brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong teaching outcomes, the school was invisible for high-intent searches like 'TOEFL intensive 4 weeks Paris' and 'IELTS prep guaranteed score'. They relied on referrals and Google Ads (€8,500/month). They wanted to rank organically but didn't know where to start.
Mapped 180+ intent-specific keywords across exam type, duration, and location (e.g., 'TOEFL 100+ score Paris Marais').
— Marie L.
Director of Operations
Read the full case study →BEFORE → AFTER
Monthly organic enquiries · BEFORE
14
Monthly organic enquiries · AFTER
61
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your core programmes rank on page 1 for high-intent keywords. Within 12 months, organic traffic drives 40–60% of qualified enquiries. You shift from expensive paid acquisition to sustainable organic growth, reducing cost-per-lead by 60–70%.
Keyword intent audit
We map how your ideal students search. Not 'education Paris'—we find the intent-specific queries: 'CAPM certification 6-week intensive', 'French B2 exam prep', 'UI/UX bootcamp hire-ready Paris'. We analyse 200+ keyword variants across programme level, duration, credential, and location. This tells us where demand is, and where you're invisible.
On-page SEO architecture
We rebuild your website structure so each programme has its own optimised landing page. A student searching 'TOEFL prep 8-week Paris' lands on a page about that specific course—not your homepage. We optimise title tags, H1s, meta descriptions, and schema markup to match search intent and make Google understand what you offer.
Technical SEO & site health
We audit site speed, crawlability, mobile responsiveness, and indexation. Most education sites have bloated homepages, poor mobile UX, and indexation issues. We fix Core Web Vitals, consolidate duplicate content, and ensure Google can crawl and index all programme pages.
Authority & link strategy
We build topical authority through targeted content and strategic link acquisition. For education in Paris, this means getting mentioned in education directories, partner sites, and local business listings. We also create 'linkable assets'—comparison guides, industry reports, programme outcome data—that attract inbound links from education blogs and alumni networks.
Conversion optimisation & reporting
Ranking is step one. We then ensure organic visitors convert. We A/B test call-to-actions, landing page layouts, enquiry forms, and chatbot messaging. We set up UTM tracking, GA4 goals, and dashboards so you see exactly how much revenue organic SEO drives month-on-month.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris education & training brand
The median education & training client after 6 months
A 23-point diagnostic audit that reveals why your programmes aren't ranking—and what to fix first. Designed for education leaders in Paris competing against aggregators.
Median result across 12 education & training SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
SEO is not overnight. Expect 3–4 months before meaningful ranking improvements, and 5–6 months before significant traffic and lead volume. However, quick wins (technical fixes, on-page optimisation) can drive small traffic lifts in weeks 2–4. We publish a 30-day roadmap so you see early progress immediately.
What if we're already using an SEO agency?
Most agencies treat SEO generically. If your current agency hasn't mapped intent-specific keywords for education, hasn't built dedicated landing pages per programme, or can't show you student-acquisition ROI by channel, you're likely underperforming. We can audit their work and either recommend improvements or take over. Many clients switch because they want education-first SEO, not one-size-fits-all tactics.
How much does it cost?
Our retainer range is €1,800–€5,500/month depending on scope: keyword volume, website size, content production, and competitive intensity. A single-location language school might be €1,800–€2,500. A multi-location bootcamp network might be €3,500–€5,500. We always scope work transparently and never surprise you with hidden costs. First consultation is free and diagnostic-focused.
What's included in your retainer?
Keyword research & strategy, on-page optimisation, technical SEO audits & fixes, content strategy & production (3–4 posts/month), link acquisition, conversion optimisation, and monthly reporting with strategy calls. Exactly what's in your SOW—nothing vague. You'll know what you're paying for each month.
Can you guarantee #1 rankings?
No reputable agency guarantees rankings. SEO depends on Google's algorithm, competitor activity, and countless variables beyond our control. What we guarantee is transparency, effort, and strategy. We aim for top 3 positions for high-intent keywords within 6–8 months for most clients, and we show you exactly why we rank or don't rank via monthly reporting.
FREE · NO COMMITMENT · 48HR TURNAROUND