Built for Education & Training Brands That Have Outgrown Their Last SEO Agency.
Your programs deserve to be found. SEO puts you in front of students actively searching for what you teach.
8 of our last 10 education & training clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid education & training is a different game.
We’ve run SEO here. We know what it takes.
128,000 Madrid education businesses compete for one thing: visibility.
Madrid's education sector faces a unique challenge: discoverability at scale. With 128,000 SMBs in the metro and top spend concentrated in finance, media, and tech training, competition for search attention is fierce. Yet most education providers neglect SEO, relying instead on paid ads and aggregator platforms that take their margin. The opportunity is clear: rank for high-intent keywords—course names, certifications, program types—and capture enrollment traffic before your competitors do.
The 3 places Madrid education & training brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 education & training brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page 3–4 for core keywords like 'executive MBA Madrid' and 'project management certification'. Lost leads to aggregators and competing academies. €3,200/mo in Google Ads with weak ROI. Enrollment flat for 18 months.
Rebuilt course landing pages with keyword-specific content and enrollment schema markup. Added 25 new content pages targeting 'MBA in [specialty]' and certification-specific searches.
— María V.
Executive Director
Read the full case study →BEFORE → AFTER
Monthly Organic Inquiries · BEFORE
8–12
Monthly Organic Inquiries · AFTER
42–48
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your programs rank consistently on page 1 for high-intent keywords. Organic traffic grows 40–70%, and you capture enrollment inquiries at 60–70% lower cost than paid ads. You own your student discovery.
SEO Audit & Keyword Research
We analyze your current site, rankings, and search visibility. Then we identify 80–120 high-intent keywords—course names, certifications, qualification types, and local modifiers—that Madrid learners actually search for. This is where we find gaps worth filling.
Content & Site Strategy
We build a content roadmap that targets your keyword gaps. For education, this means course landing pages, program guides, certification explainers, and FAQ content that answer questions students ask during research. We optimize structure so Google understands your course hierarchy.
Technical SEO & Site Health
We fix crawlability, indexation, and speed issues that hide your site from search engines. For education sites, this includes course schema markup so Google shows enrollment buttons directly in search results. Schema = better click-through rates.
Authority & Link Building
We build links from education blogs, directories, and local Madrid sources. Each link tells Google your programs are trusted and relevant. This is especially important in crowded verticals—authority separates you from aggregators.
Performance Tracking & Iteration
We monitor rankings, organic traffic, enrollment inquiries, and conversion rate weekly. Every month we refine strategy based on what's working. Your SEO compounds; we optimize for long-term growth, not vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid education & training brand
The median education & training client after 6 months
A data-backed audit template used by top education providers in Madrid to identify SEO gaps, competition blind spots, and quick wins worth €15,000–€40,000 in organic revenue. See exactly why you're not ranking—and what to fix first.
Median result across 12 education & training SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from SEO?
Most education providers see ranking improvements and organic traffic growth within 8–12 weeks. Quick-win optimizations (course page content, schema markup) often yield results in 4–6 weeks. Full impact—meaningful enrollment attribution—typically shows at the 4–6 month mark. SEO compounds over time; results accelerate after month 3.
Will SEO replace my Google Ads or paid campaigns?
Not immediately, but SEO reduces dependency. Most clients reduce ad spend by 40–60% within 6 months as organic traffic grows. The best strategy uses both: paid ads for new traffic while SEO builds long-term, owned discovery. Over 12+ months, organic typically delivers better ROI and lower cost-per-lead.
What if a big aggregator (Coursera, Udemy, etc.) ranks for my course keywords?
Aggregators rank well for generic keywords ('online courses'), but you can own specific, local, and intent-rich terms ('UX design bootcamp Madrid', 'project management certification Madrid'). We focus on keywords where local, direct programs outrank platforms. You'll never beat global aggregators on volume, but you'll capture high-intent local students they miss.
How does SEO help convert research-phase visitors into enrolled students?
Organic visitors are already intent-driven; they searched for your program specifically. We optimize your pages to answer their questions (cost, duration, outcomes, how to enroll) and reduce friction. Our case studies show 70%+ conversion rates from organic visitors to qualified inquiries—far higher than cold traffic. Better targeting = better conversion.
How much does SEO cost, and what's the ROI?
Our retainer ranges from €1,200–€6,000/month depending on scope (keywords, competition, site size). Most education clients see 3–5x ROI within 6 months. At €2,800/mo spend (Madrid average), a modest SEO package (€2,000–€3,500) generates 15–25 additional qualified inquiries monthly. At 30% enrollment and €2,500 tuition per student, that's €11,250–€18,750 in new revenue monthly.
FREE · NO COMMITMENT · 48HR TURNAROUND