Built for Education & Training Brands That Have Outgrown Their Last SEO Agency.
Most lose them to Google's first page. We help you rank there—and convert research into enrollment.
8 of our last 10 education & training clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Amsterdam education & training is a different game.
We’ve run SEO here. We know what it takes.
92,000 education businesses compete for Amsterdam students online
Amsterdam's education sector is saturated with course aggregators and well-funded online competitors. Your prospective students start on Google, searching for specific qualifications, vocational training, or professional development—but they land on generic marketplaces instead of your program pages. SEO isn't optional in this market; it's your visibility. The agencies spending €4,500+ monthly on digital marketing in Amsterdam see education and performance marketing as their top priority—because discovery directly drives enrollment and lifetime student value.
The 3 places Amsterdam education & training brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 education & training brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page 3–5 for 'digital marketing certification Amsterdam' and 'project management course Netherlands'—keywords with high enrollment intent. Lost 70% of qualified leads to aggregator platforms. Paid search CAC was €180/lead, unsustainable for a €6,000 average enrollment value.
Built 12 program-specific landing pages optimized for long-tail keywords ('CAPM certification for mid-career professionals Amsterdam', 'advanced Excel training for finance teams')
— Sarah M.
Director of Learning & Development
Read the full case study →BEFORE → AFTER
Monthly Enrollments from Organic Search · BEFORE
~12 per month
Monthly Enrollments from Organic Search · AFTER
~48 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you rank page 1 for 20–30 high-intent keywords specific to your programs. Within 12 months, you've captured the long-tail student search market in Amsterdam and beyond—reducing your CAC, increasing enrollment predictability, and owning the organic channels that beat paid ads by 2–3x.
Competitive & Keyword Audit
We map what Amsterdam students actually search for when looking for your type of training or qualification. We analyze which competitors rank, why they rank, and identify 40–80 high-intent keywords you can own. This is specific to your programs, not generic 'education' terms.
Technical & Content Strategy
We audit your website's SEO foundation—site speed, mobile usability, schema markup for courses, internal linking structure. We then build a content roadmap targeting your priority keywords: program pages, qualification guides, instructor profiles, student success stories.
On-Page Optimization & Content Creation
We rewrite or create landing pages for each program, optimized for intent and conversion. Titles, meta descriptions, headers, and body copy are all aligned to search intent and enrollment action. Each page includes schema markup so Google understands your course structure, pricing, and outcomes.
Authority Building & Link Strategy
We build topical authority by securing links from education-relevant Amsterdam publications, industry networks, and alumni/partner sites. We identify guest post opportunities on education blogs and local business directories that matter for search rankings.
Ongoing Monitoring & Growth Optimization
We track rankings, organic traffic, and enrollment conversion weekly. We refine content based on search intent shifts, double down on high-performing keywords, and scale what works. You get monthly strategy calls and transparent reporting.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam education & training brand
The median education & training client after 6 months
A data-backed guide showing education leaders in Amsterdam exactly how to rank for high-intent student search queries, beat aggregator platforms, and reduce enrollment CAC by up to 70%. Includes keyword templates, content roadmaps, and benchmarks specific to Dutch education training centers.
Median result across 12 education & training SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see ranking improvements?
You'll see technical improvements and indexing gains within 2–3 weeks. Meaningful ranking movement (page 2–1) typically takes 8–12 weeks. By month 4–5, most clients see significant traffic and enrollment lift. The timeline depends on keyword competition and your starting position, but we're transparent about realistic expectations for each target keyword.
We're a small training center with a limited budget. Can we afford SEO?
Yes. Our retainer range is €2,000–€10,000/month, and we work with education providers of all sizes. We can start with a focused 3–6 month strategy targeting your top 3–4 programs. Many clients see ROI within 4 months (additional enrollments exceed monthly SEO cost), then reallocate their paid ad spend to fund SEO.
How do you compete against Coursera and LinkedIn Learning in search?
You don't beat them on broad keywords—you own the long-tail and local specificity. A prospective student searches 'advanced Excel training for finance professionals Amsterdam', not just 'Excel course'. We build your strategy around intent-rich, specific searches where aggregators can't compete. Aggregators rank for generic terms; you rank for conversion-ready queries that match your actual programs.
What if we already have Google Ads running? Can you help optimize those too?
Absolutely. Many clients reduce paid ad spend once SEO gains traction—typically by 40–60% within 6 months. We can also audit your current Google Ads and align keyword strategies across both channels. The goal is a blended approach: SEO for sustainable, low-CAC growth, and Ads for high-intent short-term volume during SEO ramp-up.
How do you measure success? What are our KPIs?
We track 5 core metrics: keyword rankings (your target keywords on page 1–2), organic traffic, conversion rate, enrolled students, and CAC. We set baseline KPIs in month 1, establish targets for months 3, 6, and 12, and report on these metrics monthly. You'll see a transparent dashboard and quarterly strategy calls.
FREE · NO COMMITMENT · 48HR TURNAROUND
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