Built for Manufacturing & B2B Brands That Have Outgrown Their Last Paid Marketing Agency.
Manufacturing paid advertising in Manchester requires precision B2B targeting — right seniority, right company size, and attribution that tracks from ad click to signed RFQ.
8 of our last 10 manufacturing & b2b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Manchester manufacturing & b2b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Manchester B2B manufacturers waste £(2, 4480)/month on LinkedIn reaching the wrong seniority — fixed in 30 days
Manchester\'s manufacturing and B2B sector represents a significant paid advertising opportunity, but one where generic digital agency approaches fail consistently. LinkedIn decision-maker targeting in B2B requires combining seniority level (Director, VP, C-suite), job function (Procurement, Operations, Engineering Management), company size, and industry — not just job title keywords which LinkedIn\'s algorithm interprets loosely. Google Search campaigns for manufacturing terms in Manchester face the additional challenge of separating genuine RFQ-intent searches from research queries and competitor monitoring — requiring sophisticated negative keyword management and intent-signal filtering. The Manchester media, tech, retail industries drive strong demand for industrial and B2B services, but capturing procurement-level buyers requires a fundamentally different paid strategy than consumer or SMB advertising.
The 3 places Manchester manufacturing & b2b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 manufacturing & b2b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
LinkedIn reaching junior engineers; Google Ads CPL of £848; no RFQ attribution
Rebuilt LinkedIn with seniority + function + company revenue targeting for Manchester OEM sector
— Andrew M.
Sales Director
Read the full case study →BEFORE → AFTER
Monthly RFQ Submissions from Paid · BEFORE
4
Monthly RFQ Submissions from Paid · AFTER
16
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Manchester manufacturing clients typically see LinkedIn decision-maker reach improve within 3 weeks and RFQ lead quality scores improve 40–60% within 60 days as intent-filtered Google Search campaigns eliminate non-buyer traffic.
B2B Campaign Audit
Audit LinkedIn targeting accuracy, Google Search keyword intent, and attribution model for Manchester manufacturing market campaigns.
LinkedIn Decision-Maker Targeting Rebuild
Restructure LinkedIn campaigns with seniority level + function + company revenue + industry combinations to reach Manchester procurement and operations directors.
Google Search Keyword Intent Restructure
Rebuild Google Search campaigns with RFQ-intent keywords; build Manchester manufacturing-specific negative keyword lists to eliminate non-buyer traffic.
RFQ Attribution & CRM Integration
Build attribution model tracking from ad click through RFQ submission through to quoted and closed deal — integrating with Manchester client CRM.
Account-Based Marketing Overlay
Build ABM Google Display campaigns targeting specific Manchester company domains on procurement-intent websites and LinkedIn retargeting.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester manufacturing & b2b brand
The median manufacturing & b2b client after 6 months
We\'ll audit your LinkedIn targeting accuracy, Google Search keyword intent, and RFQ attribution model — specific to the Manchester B2B manufacturing market.
Median result across 12 manufacturing & b2b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Why is LinkedIn so important for manufacturing paid ads in Manchester?
Manufacturing buying decisions in Manchester are made by committees of procurement directors, engineering managers, and CFOs. LinkedIn is the only platform that lets you target by seniority + function + company size simultaneously — ensuring your ads reach people with actual RFQ authority, not just people with manufacturing-adjacent job titles.
How do you prevent Google Search campaigns from burning budget on non-buyer searches?
We build industry-specific negative keyword lists with 200+ terms filtering out research queries, competitor monitoring, job searches, and academic terms. Combined with intent-modifier keywords (RFQ, specification, custom order, supplier), this shifts budget toward searches with genuine procurement intent.
What attribution model should B2B manufacturers use for paid ads?
We recommend data-driven attribution with CRM integration — tracking from ad click through RFQ submission through to quoted and closed deal. This shows which campaigns drive the highest-value contracts, not just the most leads — critical for B2B where deal value varies enormously.
How long is the typical B2B buying cycle we need to account for in paid ads?
In Manchester's manufacturing sector, buying cycles typically run 3–6 months from first ad impression to signed order. This means retargeting campaigns over longer windows (90–180 days) are essential — and attribution models must account for multi-touch journeys across many weeks.
What budget do manufacturing firms need for effective paid ads in Manchester?
We recommend minimum £2,800/mo split across LinkedIn and Google Search. LinkedIn CPMs in B2B are £40–£70 for decision-maker audiences — you need sufficient budget to reach target accounts with meaningful frequency before optimisation kicks in.
FREE · NO COMMITMENT · 48HR TURNAROUND