Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Frankfurt's 78,000 SMBs compete for the same clients. Your ads need precision targeting, not guesswork.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Frankfurt law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Stop burning cash on underperforming legal ads.
Frankfurt's legal market is characterised by intense local competition—especially in Innenstadt and Sachsenhausen where finance and trade sectors concentrate high-value disputes. Most law firms spend €4,500/month on paid marketing but see poor conversion because their ads target too broadly and landing pages aren't optimised for case enquiries. Google Ads CPCs in legal services have risen 28% year-on-year, making inefficient bidding strategies increasingly costly. Firms that succeed use hyper-local targeting, keyword-level bid optimisation, and conversion-focused landing pages—not commodity agency approaches.
The 3 places Frankfurt law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending €5,200/month on Google Ads but averaging only 2 qualified enquiries/month (€2,600 cost per lead). Competitors appeared above them in local search results. Landing page was generic—didn't mention employment law specialisation or Frankfurt expertise.
Rebuilt ad account into 4 campaigns by practice area (wrongful termination, restructuring, workplace disputes, severance negotiation). Deployed Frankfurt-specific ad copy mentioning Rhine-Main employment law expertise and local court knowledge.
— Dr. S. M.
Managing Partner
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
€2,600
Cost Per Qualified Lead · AFTER
€312
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a high-conversion paid marketing engine delivering qualified case enquiries at 40–60% lower cost per lead than before. You'll understand exactly which practice areas, keywords, and audiences drive cases—and which ones drain budget. You'll have systems to scale profitably.
Account Audit & Strategy
We deep-dive into your current Google Ads, LinkedIn campaigns, and website conversion path. We model your actual customer journey—from initial search (often late at night for legal concerns) through to case enquiry. We identify keyword cannibalism, bid inefficiencies, and landing page friction specific to Frankfurt legal practice.
Conversion-First Landing Pages
We redesign or build landing pages that speak to Frankfurt clients' specific pain points—employment disputes, corporate restructuring, trade fair liability, pharma compliance. Each page has a single conversion goal (case enquiry form), trust signals (client testimonials, case outcomes, credentials), and friction removal (smart forms, live chat).
Keyword & Audience Segmentation
We rebuild your Google Ads account structure around intent clusters: high-value (corporate law), high-volume (employment law), and local (Frankfurt-specific). We add negative keywords to stop wasting spend on low-intent or non-local searches. We layer LinkedIn B2B targeting for corporate/in-house counsel outreach.
Bid Optimisation & Smart Bidding
We implement conversion-focused bidding (Target CPA, ROAS maximisation) rather than manual cost-per-click bidding. We set daily budgets by case value and practice area. We test headlines, descriptions, and ad copy variants weekly. Frankfurt's competitive market requires daily attention—we monitor and adjust in real-time.
Measurement & Scaling
We establish conversion tracking (form submissions, phone calls, scheduled consultations) and connect data to your CRM. We measure cost per qualified lead, conversion rate by practice area, and ROI by campaign. Once we identify high-performing segments, we systematically increase budget and expand reach.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Frankfurt law firms brand
The median law firms client after 6 months
See how your ad spend, conversion rates, and cost per lead stack up against 60+ Frankfurt law firms. Includes keyword gaps, competitor spend analysis, and a custom action roadmap for your practice area.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we budget for paid marketing each month?
Frankfurt law firms typically spend €2,000–€10,000/month, with €4,500 being the average. Your ideal budget depends on case value, target volume, and competition in your practice area. A corporate M&A firm targeting one deal/month might spend €3,000–€5,000. An employment law firm chasing 8–10 cases/month might spend €6,000–€12,000. We'll model your ideal spend in the initial audit based on your case economics.
What's the difference between Google Ads and organic SEO for law firms?
Google Ads deliver immediate visibility—your firm appears at the top of search results within days. Organic SEO (ranking naturally) takes 4–9 months but typically costs less per click long-term. Ideal strategy: Use paid ads to capture urgent, high-intent searches (someone searching 'employment lawyer Frankfurt' right now) while building organic SEO for sustained traffic. Most Frankfurt law firms benefit from both—ads deliver short-term revenue, SEO builds long-term asset value.
Why do our current Google Ads cost so much per lead?
Common reasons: (1) Broad keyword matching—you're bidding against national competitors and irrelevant searches. (2) Weak landing pages—users click but don't convert, forcing you to bid higher to reach volume. (3) Poor negative keywords—you're paying for personal injury, tenant, or non-local searches. (4) Misaligned bid strategy—you're using manual bidding instead of conversion-focused automation. (5) No audience segmentation—you treat all clicks equally instead of prioritising high-value case types. We fix these in the first 2–3 weeks.
How do you measure success? What metrics matter?
We track four core metrics: (1) Cost per qualified lead—how much you pay for a real case enquiry. (2) Conversion rate—percentage of ad clicks that become form submissions or calls. (3) Lead quality—are enquiries from clients who can afford your fees and match your practice? (4) ROAS (return on ad spend)—fee revenue divided by ad spend. We aim for cost per lead 40–60% below industry average (€268 baseline) and conversion rates 3–5x higher than typical (1.8% baseline). You'll see these in your custom dashboard.
What if we already have an agency managing our ads?
Many Frankfurt firms switch because existing agencies lack legal expertise or don't optimise aggressively. We'll audit your current account, identify waste, and show you exactly what's costing you money. If your current setup is strong, we'll tell you—we're not interested in client poaching. Most audits reveal 25–40% wasted spend (broad keywords, poor ad copy, non-converting landing pages, outdated bid strategies). That's usually enough to justify switching.
FREE · NO COMMITMENT · 48HR TURNAROUND