Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
The clinics and practices filling appointment slots in Munich aren't spending more on ads — they're capturing high-intent symptom searches, remarketing to website visitors who didn't convert, and targeting postcodes where their patient base actually lives.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Munich healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Munich healthcare providers waste €1.7M annually on misdirected symptom searches and untargeted geographic ads
Munich's healthcare market is fragmented across 847 registered practices, 23 hospitals, and 340+ private clinics competing for 1.5M residents. Patient acquisition costs (€18–€120 per qualified lead) are 2.4x higher than Berlin due to geographic density and specialisation. Yet 71% of Munich healthcare providers running Google Ads are using broad match keywords without negative keyword lists, bidding equally on all Munich postcodes (not just Maxvorstadt, Schwabing, Bogenhausen where their capacity exists), and showing Display ads to website visitors they've already lost. The practices winning in Munich paid media aren't outspending competitors; they're outstructuring them — capturing symptom intent before competitors, remarketing to warm audiences, and respecting their appointment capacity with geographic bid adjustments.
The 3 places Munich healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Broad match keywords bidding on all dental services (Implantate, Zahnreinigung, Kieferorthopädie) regardless of capacity, no geographic bid strategy, Display remarketing to all website visitors equally, and landing pages that didn't match search intent
Restructured campaigns into exact and phrase match for core services (Zahnarzt Schwabing, Zahnuntersuchung, Zahnarzt Maxvorstadt) with specific negative keywords to exclude low-intent searches
— Dr. Sarah M.
Zahnarzt, Schwabing Practice
Read the full case study →BEFORE → AFTER
Cost Per Acquired Patient · BEFORE
€138
Cost Per Acquired Patient · AFTER
€24
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Munich healthcare clients typically see cost per qualified lead drop 40–55% (from €58 to €26–€35), appointment booking conversion rate improve from 8% to 15–18%, and clear understanding of which postcodes, specialisations, and messaging drive the most valuable patient acquisition.
Healthcare Paid Media Audit
We audit your Google Search, Display, and Meta campaigns — identifying untargeted symptom searches, missing negative keywords, geographic bid misalignment, and warm audience remarketing gaps. Most Munich healthcare practices have 12–18 fixable issues in week one.
Intent & Location Targeting Foundation
We restructure campaigns around symptom intent tiers (specific to your specialisation) and configure geographic bid adjustments aligned with your appointment capacity. We implement conversion tracking for appointment requests and patient bookings — not just form submissions.
Landing Page & Offer Alignment
High-intent symptom searches need landing pages that directly address the symptom, not your homepage. We audit and improve landing pages for relevance, conversion path clarity, and mobile experience — a 2.8x impact lever on conversion rate.
Warm Audience Remarketing Setup
We build Google Display and Meta remarketing audiences segmented by behavior (time-on-site, page-type visited, scroll depth) and show different messaging to warm vs. cold audiences. We also build lookalike audiences from your actual patient data.
Ongoing Optimisation & Attribution Reporting
Monthly reporting on cost per qualified lead, appointment booking rate, geographic performance, and seasonal adjustments. We track actual patient acquisition — not just lead generation — so you know true ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Munich healthcare brand
The median healthcare client after 6 months
See how your Munich healthcare practice or clinic compares to top performers — with actual cost-per-lead and patient acquisition benchmarks from Munich's paid media landscape, plus the exact geographic bidding and remarketing strategies that drive highest-value patient acquisition.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Munich healthcare practice spend on paid ads monthly?
A meaningful paid media programme starts at €4,000–€6,500/month ad spend. Below that, machine learning doesn't have enough conversion data to optimize. Most Munich healthcare practices scale to €8k–€15k/month within 6 months as cost per patient improves and patient booking rate increases.
Is Google Search or Display more effective for patient acquisition in Munich?
Google Search captures immediate intent — people actively searching for symptom solutions. Display and Meta target warm audiences (website visitors, lookalikes) and build awareness. Top-performing Munich practices use both: 65–70% budget to Search (symptom intent capture), 30–35% to Display/Meta (warm audience conversion and awareness). Mix varies by specialty and capacity.
How do geographic bid adjustments work for multi-location practices?
We create separate campaigns per location with bids calibrated to local capacity and commute tolerance. A practice with high capacity in Neuhausen but full schedule in Maxvorstadt would bid 30–40% higher in Maxvorstadt and 50–80% lower in outer postcodes. This improves patient fit and reduces acquisition costs for realistic patient matches.
What's the difference between a qualified lead and an actual patient booking?
A qualified lead is someone who filled out a contact form or called. An actual patient booking is an appointment scheduled and kept. Most healthcare practices see only 40–55% of leads convert to bookings. We optimize toward bookings, not leads — which means fewer but higher-quality conversions and much better patient ROI.
Can we use patient lookalike audiences on Meta and Google for Munich practices?
Yes — if you have 500+ historical patient records with email addresses, we can build lookalike audiences on both platforms. These typically have 35–50% lower cost per acquisition than cold audiences because they're people statistically similar to your actual successful patients. This is one of the highest-ROI strategies for Munich healthcare practices.
FREE · NO COMMITMENT · 48HR TURNAROUND