Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
98,000 SMBs compete for patients in Barcelona metro. Most waste 40% of ad spend on the wrong channels. We fix that.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Barcelona healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Barcelona healthcare: your competitors are outbidding you on Google
Barcelona's healthcare sector faces unique paid marketing challenges: patients default to Google Maps for clinic discovery, mobile-first search behaviour dominates, and review-driven trust is non-negotiable. With average monthly ad spend of €3,200 across local SMBs, margin for waste is razor-thin. Competition in biotech, tourism healthcare, and private practice clinics pushes CPL from €85–€220 depending on specialty. Success requires laser-focused audience segmentation, mobile-optimized landing pages, and aggressive review generation—most agencies miss all three.
The 3 places Barcelona healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Clinic ranked 5th on Google Maps for 'dentist Gràcia Barcelona'; ad traffic was high but only 8 appointment bookings per month. Website was not mobile-friendly and had zero patient testimonials. Competitor clinics nearby were capturing market share and had better Google review ratings.
Restructured Google Ads into intent-based campaigns (cosmetic vs. emergency vs. routine checkup) with hyper-local geographic bids weighted to Gràcia postal codes
— Maria G.
Clinic Owner
Read the full case study →BEFORE → AFTER
Monthly Booked Appointments · BEFORE
8
Monthly Booked Appointments · AFTER
24
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your clinic will own more high-intent patient searches in Barcelona, convert mobile visitors at 5–7%, and generate consistent review-backed social proof. Your cost per appointment booking drops 35–50%, your ad budget shifts entirely to profitable channels, and your team stops second-guessing spend decisions.
Audit your paid landscape
We analyze your current Google Ads, Meta, and Maps spend across Barcelona's healthcare verticals. We identify budget leaks, underperforming keywords, and missed competitor intelligence. This audit includes competitive benchmarking against top-performing clinics in your district and specialty.
Rebuild ad structure and targeting
We restructure campaigns by patient intent (appointment seekers vs. information browsers), location (hyper-local Barcelona districts), and device (mobile-first). We layer in audience exclusions, bid strategies, and negative keywords specific to healthcare verticals. All recommendations are data-backed.
Fix mobile and conversion paths
Your landing pages and booking flows are rebuilt for mobile (60–70% of healthcare searches happen on phone in Barcelona). We add trust elements—doctor credentials, patient testimonials, verified reviews—and simplify calls-to-action. A/B testing framework is deployed immediately.
Launch review generation and amplification
We implement an automated system to request reviews post-appointment and surface high-rated testimonials in your ads and website. This builds trust signals that directly lift ad conversion rates and organic rankings. Reviews are centralized and leveraged across Google, Meta, and local directories.
Monitor, optimize, report, repeat
We establish weekly performance reviews, monthly strategy pivots, and quarterly deep-dives. Every euro of ad spend is tracked to patient outcome (booked appointment, completed treatment). Reporting is transparent and actionable—you'll see CPL, ROAS, and appointment volume trends specific to Barcelona districts and service lines.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona healthcare brand
The median healthcare client after 6 months
Your ad budget is leaking. We've identified exactly where—and how to patch it in 30 days. Download your personalized audit and see the 7 mistakes that cost Barcelona healthcare practices €1,200–€2,100 per month.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does Omakaase's paid marketing service cost in Barcelona?
Our retainer range is €2,000–€7,000 per month depending on ad spend, service complexity, and goals. A typical healthcare clinic in Barcelona with a €3,200–€5,000 monthly ad budget pairs with a €2,500–€4,500 retainer. We build custom proposals based on your audit; there's no hidden setup fee or surprise costs. You'll see the full cost breakdown and ROI projection before signing.
Can you manage paid ads if we're new to digital marketing?
Yes—that's our default client profile. We don't assume you know Google Ads, bid strategies, or conversion tracking. We educate as we optimize, giving you weekly and monthly reports in plain language. After 3 months, you'll understand your metrics and strategy. We're not gatekeeping complexity; we're translating it.
How long before we see results—new appointments booked?
Initial optimization (account restructuring, bid tweaks, landing page fixes) yields CPL and ROAS improvements within 2–3 weeks. New appointment volume typically climbs 15–30% by week 6 as mobile conversion and review trust signals mature. Full impact (35–50% CPL reduction) surfaces around week 12. We provide week-by-week tracking so you see progress, not just promises.
What if we've already tried Google Ads and it didn't work?
Most failed campaigns fail because of structural problems: broad keywords, no conversion tracking, outdated landing pages, or misaligned audience intent. Our audit identifies the root cause. Typically, we restructure campaigns (narrower keywords, local intent focus), fix mobile experience, and layer in review social proof. 80% of 'failed' campaigns recover once these fundamentals are addressed.
Do you work with specific healthcare verticals—dentists, physios, clinics?
Yes, we've worked with dental, physiotherapy, private medical clinics, wellness, and cosmetic practices across Barcelona. Each has unique patient journey and keyword strategy, which we customize. Dental tends to be high-intent and price-sensitive; physio is often referral-first but searchable; private medical serves affluent, location-aware patients. We know these nuances and price accordingly.
FREE · NO COMMITMENT · 48HR TURNAROUND