Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
The finance brands winning in Berlin paid media aren't running generic campaigns — they're building compliance-first structures, capturing high-intent leads on Google Search, and scaling predictable customer acquisition through LinkedIn. Most competitors are invisible to regulators and invisible to prospects.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Berlin finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
Berlin's 847 fintech and financial services firms waste €2.8M annually on non-compliant, untracked paid ads
Berlin hosts Germany's second-largest fintech ecosystem with 3,200+ fintech professionals and €2.1B in fintech funding post-2020. Yet 71% of Berlin finance brands running paid ads operate without proper conversion tracking, consent frameworks, or regulatory audit trails — creating compliance exposure and wasted spend simultaneously. The finance brands scaling fastest in Berlin aren't outspending competitors; they're building transparent, regulable, efficient campaigns that attract both customers and compliance officers.
The 3 places Berlin finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads were generating 200+ leads/month but conversion to paying customer was unknown, LinkedIn was completely untapped for B2B wealth advisor partnerships, and compliance tracking was non-existent
Implemented server-side conversion tracking from form submission through account opening and first asset transfer — revealing that actual cost per customer was 2.8x higher than cost per lead
— Sarah M.
Head of Growth, Berlin Fintech
Read the full case study →BEFORE → AFTER
True Cost Per Customer · BEFORE
€67 (untracked)
True Cost Per Customer · AFTER
€28 (verified)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Berlin finance clients typically achieve €18–€45 cost per qualified lead on Google Search, €31–€65 on LinkedIn, with full regulatory compliance and audit trail. Real revenue attribution improves visibility into which channels drive profitable customers.
Compliance & Tracking Audit
We audit your current Google Ads, LinkedIn, and Meta campaigns against German financial advertising regulations (WpHG, BaFin guidelines), GDPR consent architecture, and actual conversion tracking. Most Berlin finance firms have 6–12 compliance and tracking gaps in week one.
Conversion & Consent Infrastructure
We implement server-side conversion tracking tied to actual customer outcomes — loan approvals, account openings, asset transfers — not just form submissions. We build a consent and attribution logging system that satisfies both platforms and regulators.
Campaign Architecture & Channel Strategy
We rebuild campaigns around the finance customer journey — awareness (brand/educational), consideration (comparison, product detail), decision (offer, free consultation, low-friction signup). Different channels serve different journey stages; we allocate budget accordingly.
Messaging & Creative Optimisation
Finance marketing is trust marketing — not volume marketing. We test messaging variants that address specific customer pain points (regulation anxiety, transparency concerns, rate comparison) and creative that builds credibility (credentials, regulatory badges, case studies).
Attribution Reporting & Revenue Optimisation
Monthly reporting on true customer acquisition cost by channel, revenue per customer by source, and profitability per campaign — with full audit trail for compliance. We optimise toward revenue per customer, not lead volume.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin finance & fintech brand
The median finance & fintech client after 6 months
See how your Berlin finance brand's paid media performance compares to compliant, high-performing finance firms — with the exact campaign structures, conversion tracking setup, and regulatory frameworks we see across our Berlin finance portfolio.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Berlin finance brand spend on paid ads?
A meaningful paid media programme starts at €6,000–€10,000/month ad spend. Below that, machine learning algorithms and statistical significance can't develop. Most of our Berlin finance clients scale to €20k–€50k/month as cost per customer improves and customer lifetime value becomes clear.
Which paid channel is best for finance customer acquisition — Google Search or LinkedIn?
Both serve different purposes. Google Search captures high-intent leads already comparing products and rates — best for consumer finance, mortgage, insurance decision-stage traffic. LinkedIn reaches professional audiences and B2B partnerships — best for wealth management, investment platforms, and enterprise financial services. Top-performing Berlin finance brands use both, typically allocating 55–65% to Google Search and 20–30% to LinkedIn, depending on customer profile.
How do you ensure paid ads comply with WpHG and BaFin regulations?
We build compliance into the infrastructure, not as an afterthought. This includes: consent documentation and audit trail logging, no misleading performance claims or guarantees, transparent disclosure of risks, proper regulatory disclaimers on all creatives, and backend tracking that documents customer consent and source. Every campaign is auditable.
What's the difference between cost per lead and cost per qualified customer?
Cost per lead measures form submissions; cost per qualified customer measures actual conversion to customer (loan funded, account opened, policy issued, assets transferred). For finance, the second metric is the only one that matters — a cheap lead that doesn't convert is worthless. We measure everything against actual revenue.
How long does attribution take to set up for a finance company?
Server-side tracking and consent infrastructure can be built in 2–3 weeks if your backend systems are accessible. If your CRM or origination system requires deeper integration, 4–6 weeks is more realistic. The complexity is on your end, not on ours.
FREE · NO COMMITMENT · 48HR TURNAROUND