Built for Education & Training Brands That Have Outgrown Their Last Paid Marketing Agency.
Schools and training providers in Boston using properly structured Google Ad Grants and intent-targeted enrollment campaigns fill cohorts at a fraction of the industry average cost.
8 of our last 10 education & training clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Boston education & training is a different game.
We’ve run Paid Marketing here. We know what it takes.
Boston education providers average $708 per enrollment — optimised paid campaigns deliver enrollments for $274–$344
Education is one of the highest-stakes paid advertising verticals in Boston — every enrollment represents significant lifetime value, yet most institutions are running generic search campaigns that drive up CPE without improving enrollment quality. Google Ad Grants (available to 501(c)(3) and equivalent institutions) offer $10,000/month in free Google Search advertising, yet the majority of eligible Boston institutions either don\'t claim the Grant or waste it on low-relevance keywords. The Boston education market, serving learners across biotech, finance, education industry sectors, has strong demand for professional development and training programmes — but capturing this demand profitably requires intent-mapped campaigns, remarketing sequences, and landing pages designed for enrollment conversion rather than general awareness.
The 3 places Boston education & training brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 education & training brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
CPE of $862; Google Ad Grant unclaimed; no remarketing for course visitors
Claimed and structured Google Ad Grant for Boston professional training terms
— Dr. Emma L.
Head of Marketing
Read the full case study →BEFORE → AFTER
Monthly Enrollments · BEFORE
9
Monthly Enrollments · AFTER
28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Boston education clients typically see cost per enrollment fall 40–55% within 60–90 days, with Google Ad Grant fully activated and remarketing recovering 20%+ of course-interested visitors who previously left without inquiring.
Enrollment Funnel Audit
Map the full paid enrollment funnel for Boston — keyword intent, landing page performance, lead-to-enrollment conversion, and Ad Grant eligibility.
Ad Grant Setup or Rescue
Claim Google Ad Grant if unclaimed; or restructure existing Grant account with single keyword ad groups and Quality Score improvements for Boston search terms.
Enrollment Landing Pages
Build or optimise course-specific landing pages for Boston learners — matched to keyword intent, with strong enrollment CTA and social proof.
Remarketing for Course Browsers
Launch remarketing campaigns targeting Boston visitors who viewed course pages but did not inquire — across Google Display, YouTube, and Meta.
Ongoing Optimisation
Monthly Ad Grant compliance checks, enrollment rate monitoring, and paid channel scaling as cohort targets grow across Boston programmes.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston education & training brand
The median education & training client after 6 months
We\'ll audit your enrollment campaigns, check Google Ad Grant eligibility, and identify remarketing gaps — specific to the Boston education market.
Median result across 12 education & training Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Is our institution eligible for the Google Ad Grant in Boston?
Google Ad Grants are available to registered non-profit educational institutions. In Boston, eligible institutions include registered charities, public schools, and qualifying non-profit training providers. We assess eligibility in week 1 and handle the full application process.
How much of the Google Ad Grant can we actually use?
The full $10,000/month is achievable with proper keyword structure, Quality Score optimisation, and campaign management. Most institutions without specialist management use less than $2,000/month due to compliance issues or poor keyword relevance.
What paid ad channels work best for education in Boston?
Google Search captures active enrollment intent; Google Display and Meta remarketing convert course-browsers over time; YouTube ads work well for showcase-style programme videos. The right mix depends on your programme type and Boston target demographic.
How do you measure cost per enrollment vs cost per lead?
We integrate with your CRM or enrollment system to track from ad click through inquiry through to enrolled student — so we optimise for actual enrollment cost, not just inquiry volume which can be misleading.
Can you manage campaigns during enrollment peak periods?
Yes — we build seasonal campaign overlays that increase budget and bid aggressiveness during your peak enrollment windows and pull back during quieter periods to maximise budget efficiency.
FREE · NO COMMITMENT · 48HR TURNAROUND