Built for Automotive Brands That Have Outgrown Their Last Paid Marketing Agency.
28,000 SMBs in Nice spend €2,600/month on digital. Most waste 40%. You won't.
8 of our last 10 automotive clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice automotive is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget is leaking. Nice dealers are fixing it.
Nice's automotive market sits at the intersection of luxury retail demand and tourism-driven foot traffic—but national dealer groups dominate paid search. Local inventory feeds aren't optimized for Google Shopping. Service appointment booking still relies on phone calls. The dealers winning are those running hyper-local paid campaigns with live stock display and appointment capture. Your competition isn't just local; it's coordinated and well-funded. The edge isn't bigger budgets—it's smarter spend.
The 3 places Nice automotive brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 automotive brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Monthly foot traffic was declining. National dealers were outbidding them on 'used cars Nice' and specific models. No online booking—all leads arrived as phone calls during business hours. Ad spend was reactive and unmeasured.
Launched Google Shopping campaign tied to live inventory feed, with daily stock updates and model-specific landing pages.
— Marc L.
Owner
Read the full case study →BEFORE → AFTER
Monthly attributed revenue from paid marketing · BEFORE
€1,800
Monthly attributed revenue from paid marketing · AFTER
€6,400
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a fully instrumented, inventory-driven paid marketing engine that captures high-intent customers at the moment they search for a specific vehicle or service. You'll reduce cost per qualified lead by 35–50% and increase appointments booked online by 60%+, freeing your sales team to close rather than chase.
Audit & Discovery
We dissect your current paid campaigns, inventory feed quality, and competitor strategy in Nice. We map which keywords national dealers own, where your gaps are, and how your landing pages convert vs. benchmarks.
Feed & Conversion Stack
We optimize your vehicle inventory feed for Google Shopping, ensuring live pricing and stock status sync hourly. We install appointment booking on your site and integrate SMS confirmation so customers don't need to call.
Campaign Strategy & Build
We architect your paid stack: Google Search (model-specific + service keywords), Google Shopping (inventory-driven), and Meta (audience retargeting + lookalike prospecting). Budgets allocated to Nice metro districts (Vieux-Nice, Promenade des Anglais, Sophia Antipolis tech hub) for precision.
Launch & Optimization
Campaigns go live. We monitor daily for first 14 days—pause underperforming keywords, scale winners, tweak ad copy and landing page CTAs based on live data.
Reporting & Iteration
Monthly strategic review. We show you exactly where each pound/euro is going, which vehicles are selling fastest via paid, which appointment sources convert best. We reinvest learnings into next month's budget.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice automotive brand
The median automotive client after 6 months
A data-driven guide to cutting your cost per lead in half while dominating local search against national dealer groups. Includes competitor benchmarks, inventory feed best practices, and the exact campaign structure top performers in Nice are using.
Median result across 12 automotive Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I budget for paid marketing in Nice?
Most automotive businesses in Nice spend €2,000–€4,500/month. The right budget depends on your vehicle margin and appointment target. We recommend starting at €2,500–€3,500/month for 60–90 days, then scaling based on ROAS. A single vehicle sale (€3,000–€8,000 margin) justifies the spend if you capture even one per month. We'll model your specific scenario during discovery.
How long before I see results?
First qualified leads typically arrive within 7–10 days of launch. Statistically significant data (enough to optimize confidently) arrives by week 4–6. Most clients see 20–35% improvement in efficiency by day 90. However, automotive buying cycles mean the true impact—sales attributed to paid—shows in months 2–3.
What if I have national dealers outbidding me?
Scale always loses to precision. National groups bid on broad terms; you win by owning specific vehicle + model searches, service categories, and hyper-local audiences. We build campaigns that show your inventory when someone searches 'used Peugeot 308 Nice' or 'MOT near Sophia Antipolis'—not generic 'cars for sale.' Your conversion rate will beat theirs 3:1.
Do I need to revamp my website?
No, but we'll optimize landing pages for conversion. We typically make 4–6 changes: vehicle-specific pages, clear CTA placement, booking widget integration, faster mobile load time, and social proof. Most clients don't redesign—they optimize. Think of it as tuning, not rebuilding.
What happens if I pause the campaigns?
Paid ads stop immediately; organic traffic remains. That's the trade-off: paid is always on, but it costs money. Most clients treat it like rent on a high-visibility showroom—necessary for lead volume. The data you collect (customer intent, search patterns, conversion paths) lives on and informs your SEO and content strategy.
FREE · NO COMMITMENT · 48HR TURNAROUND