OMAKAASE
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Social Media Posting Frequency Calculator

Get a personalised posting schedule for Instagram, LinkedIn, TikTok, and Facebook — based on your business type, goals, and team size.

✓ Free, no account needed✓ Platform-specific recommendations✓ Monthly content volume included
PlatformPosts/WeekBest TimeContent Mix
📸Instagram
3/wk
Tue/Thu 6–8pm
40% Lead magnets, 40% Carousels, 20% Stories
💼LinkedIn
4/wk
Tue–Thu 8–10am
60% Thought leadership, 40% Lead gen posts
🎵TikTok
2/wk
Varies
70% Edu/Trends, 30% Product
👥Facebook
2/wk
Wed/Fri 1–3pm
40% Video, 40% Links, 20% Images

Total posts/week

11

Monthly content volume

You'll need approx. 44 pieces of content per month across all platforms.

Want us to create and post this content for you?

Our social media team handles content creation, scheduling, and community management across all major platforms.

How this calculator works

Answer three questions about your business. The calculator applies platform-specific posting benchmarks to generate a sustainable schedule based on your team's capacity.

1

Business type

B2B and B2C businesses have very different optimal platforms. B2B leads on LinkedIn; B2C wins on Instagram and TikTok. Ecommerce and local businesses have unique patterns too.

2

Primary goal

Brand awareness, lead generation, community building, and sales all require different content frequencies and formats. Lead gen content needs more calls-to-action and higher frequency.

3

Team capacity

The best posting schedule is one you can sustain. A solo operator should focus on 1–2 platforms. A small team can handle 3. A dedicated social team can manage 4 platforms at full capacity.

Frequently asked questions

About social media posting frequency, content strategy, and platform best practices.

How often should I post on Instagram?▾
For most businesses, 4–7 posts per week on Instagram is the sweet spot — enough to stay visible without sacrificing quality. Consistency matters more than frequency. Accounts that post 1 Reel + 2 Carousels per week often outperform accounts that post Stories daily with low-quality content. Focus on value, not volume.
How often should a B2B company post on LinkedIn?▾
B2B companies typically perform best posting 3–5 times per week on LinkedIn. Thought leadership content, case studies, and company news drive the most engagement. Avoid posting more than once per day as LinkedIn's algorithm typically suppresses the second post. Quality beats quantity — one great post per day outperforms three average ones.
Should my business be on TikTok?▾
TikTok is most effective for B2C, ecommerce, and local businesses targeting under-35 audiences. B2B companies can build audiences on TikTok but typically see lower lead quality than LinkedIn. If you choose TikTok, post 3–5 times per week — the algorithm heavily rewards frequency and rewards first-30-day posting behaviour especially.
What is the best time to post on social media?▾
Best posting times vary by platform and audience. General benchmarks: Instagram — Tuesday and Thursday 6–8pm local time; LinkedIn — Tuesday to Thursday 8–10am; TikTok — evenings and weekends; Facebook — Wednesday and Friday 1–3pm. Use your platform analytics after 30 days to find when YOUR audience is most active.
How much content do I need per month?▾
This calculator gives you a per-platform posting plan and a total monthly content volume. Most businesses underestimate this — a team of 2–3 social media managers typically handles 30–50 pieces of content per month including copywriting, design, scheduling, and community management. If you're a solo operator, focus on 1–2 platforms maximum.
What content mix should I use?▾
Content mix depends on your platform: Instagram performs best with 40% Reels, 40% Carousels, 20% Stories. LinkedIn rewards long-form thought leadership (60%) and company/team content (40%). TikTok needs trend-reactive and educational content (70%) with product content (30%). Facebook responds well to video (50%), link posts (30%), and image posts (20%).
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