Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Minneapolis law firms lose thousands monthly to poorly targeted ads. We fix that with data-first paid marketing strategies.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Minneapolis law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your law firm's ad spend should convert cases, not vanish.
Minneapolis's competitive legal market—with over 55,000 SMBs competing for attention—means Google Ads CPCs are climbing fast, especially for high-value practice areas like family law and personal injury. Most law firms here spend $3,200/month on digital marketing but see conversion rates below 2%, bleeding margins on wasted clicks. The gap between what you're spending and what's actually working is where Omakaase operates. Law firms who consolidate their paid channels and apply strict conversion tracking unlock 30–50% better ROI within 90 days.
The 3 places Minneapolis law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were spending heavily on 'divorce attorney Minneapolis' and 'car accident lawyer' keywords but couldn't track which cases actually closed. Their landing pages were generic; conversion rate was 0.9%. They suspected ad waste but had no data to act on.
Rebuilt Google Ads account with separate campaign structure for personal injury vs. family law, adding location exclusions to reduce low-intent clicks.
— Sarah M.
Managing Attorney
Read the full case study →BEFORE → AFTER
Cost Per Qualified Case Enquiry · BEFORE
$186
Cost Per Qualified Case Enquiry · AFTER
$89
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll know your true cost per case for every practice area, your paid marketing account will be optimized for conversions not clicks, and your monthly ad spend will generate 35–50% more qualified enquiries. By month 6, most firms see a 40–60% reduction in cost per case.
Audit & Baseline
We pull 90 days of your Google Ads, Local Services Ads, and website analytics. We map which keywords and practice areas actually convert to paying clients—not just leads. We identify your true cost per case and compare it to market benchmarks for Minneapolis firms.
Account Restructure & Tracking
We rebuild your Google Ads account with tighter keyword segmentation by practice area and geography. We implement enhanced conversion tracking so you know which leads turn into paying clients. We set up proper lead quality scoring in your CRM.
Landing Page Optimization
We audit your current landing pages for conversion blockers (slow load times, unclear CTAs, missing social proof). For each practice area, we create or refine landing pages built to convert case enquiries—not just visits. We A/B test messaging and layout.
Bid & Budget Optimization
Using conversion data, we reallocate your $3,200 monthly budget away from low-ROI keywords toward high-intent, high-value practice areas. We fine-tune bids to maximize case enquiries while lowering your overall CPC. We implement automated rules to pause underperforming variations.
Ongoing Optimization & Reporting
We run continuous A/B tests on ad copy, audiences, and landing pages. Weekly, we monitor conversion trends and adjust bids. Monthly, we deliver a business review that maps paid spend to actual cases closed and revenue generated—so you see real ROI, not vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis law firms brand
The median law firms client after 6 months
See how your paid marketing performance stacks up against top-performing Minneapolis law firms. Get your free scorecard—it takes 3 minutes to complete, and you'll get instant benchmarks for cost per lead, conversion rates, and ROI by practice area.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does it cost to work with Omakaase?
Our paid marketing retainers for Minneapolis law firms range from $2,500–$6,500/month, depending on account complexity, number of practice areas, and whether we're managing ads, landing pages, or both. We'll provide a proposal after your audit. Unlike flat-fee retainers, our pricing is based on the work required to move the needle—not arbitrary minimums.
How long before I see results?
You'll see tracking and account structure improvements within 2 weeks. First optimization wins (better lead quality, lower CPC) typically show by week 4–6. Material impact on case enquiries and conversion rates shows by 90 days. We measure in months, not weeks, because sustainable growth requires testing and refinement.
Do you guarantee a certain number of leads or cases?
No. We guarantee effort, transparency, and methodology—not outcomes. What we will guarantee is that if you follow our process, your cost per case will decline and your conversion rate will improve. Guarantees on outcomes are marketing hype; we focus on showing you real data and real ROI instead.
Can you help if I'm already working with another agency?
Absolutely. We've inherited underperforming accounts from other agencies at least once per quarter. We'll audit what's running, identify what's working and what's not, and either fix it or recommend moving on. If your current setup is solid, we'll say so. If it's costing you money, we'll show you the proof and fix it.
What practice areas do you specialize in?
We work across family law, personal injury, immigration, estate planning, employment law, and criminal defense. We've found that the optimization principles are the same—tight targeting, conversion-focused landing pages, and ruthless cost-per-case discipline. Your practice area matters for messaging, but not for methodology.
FREE · NO COMMITMENT · 48HR TURNAROUND
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