Built for Non-Profit & Charity Brands That Have Outgrown Their Last SEO Agency.
SEO built for charities competing for donors in London. Get found by people actively searching for your cause.
8 of our last 10 non-profit & charity clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
London non-profit & charity is a different game.
We’ve run SEO here. We know what it takes.
London non-profits rank lower. You don't have to.
London's non-profit sector is digitally fractured. While 380,000 SMBs compete aggressively for search visibility, most charities invest under £4,200/month in digital—leaving massive gaps in organic discovery. The result: donors find you through ads or not at all. SEO changes that equation by making your mission discoverable to people already searching for solutions you provide, at a fraction of paid ad costs.
The 3 places London non-profit & charity brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 non-profit & charity brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They ranked on page 4–5 for 'mental health support London' and 'donate mental health charity'. Most donors arrived via Google Ads (high cost) or referrals. Recurring donation rate was stuck at 18%.
Rebuilt their content strategy around donor intent keywords: 'how to support mental health', 'donate to mental health services', 'volunteer mental health London'.
— Sarah M.
Director of Fundraising
Read the full case study →BEFORE → AFTER
Monthly New Donors (Organic) · BEFORE
12–15
Monthly New Donors (Organic) · AFTER
38–45
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll rank for 15–30 high-intent donor keywords, drive 40–60% more organic traffic, and see a measurable increase in inbound donor enquiries. By month 12, organic becomes your most cost-effective acquisition channel—freeing up budget to deepen impact.
Audit & Discovery
We crawl your site and analyse what's ranking—and what isn't. We map the keywords London donors use when searching for causes like yours, and identify gaps your competitors are filling.
Strategy & Roadmap
We build a 12-month SEO roadmap targeting high-intent keywords: 'donate to [cause] London', 'volunteer [sector]', fundraising support queries. We prioritise quick wins and long-term rankings.
On-Page & Technical
We optimise your site structure, page titles, meta descriptions, and technical foundations. Every page tells Google (and donors) what you do and why they should trust you.
Content & Authority
We create donor-focused content: guides on giving, impact stories, volunteer resources. We build backlinks from London media, local directories, and charity networks to establish authority.
Measure & Optimise
We track rankings, organic traffic, donor enquiries, and conversions. Monthly reviews ensure we're hitting targets and adjusting tactics based on real data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London non-profit & charity brand
The median non-profit & charity client after 6 months
A free, data-backed guide showing exactly how to rank higher on Google and acquire donors cost-effectively—without relying entirely on paid ads.
Median result across 12 non-profit & charity SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does SEO take before we see donor growth?
Most clients see measurable organic traffic within 6–8 weeks. Donor-driven growth typically shows at 3–4 months. Top rankings and significant revenue impact come by month 6–12. SEO is a long-term play, but early wins keep stakeholders engaged.
We're using Google Ad Grants. Do we still need SEO?
Yes—and here's why. Ad Grants are powerful but temporary if Google policy changes. Organic search builds compounding, long-term value. Organisations using both together see 2–3x better results than relying on ads alone. SEO also reduces donor acquisition cost dramatically.
We're small and have no budget for content creation. Can SEO still work?
Absolutely. We work with charities of all sizes. We'll help you prioritise quick wins: optimising existing pages, fixing technical issues, and creating 1–2 strategic guide pieces monthly. Even lean efforts yield 40–80% traffic growth if executed well.
How do you measure SEO success for a non-profit?
We track rankings, organic traffic, and—most importantly—donor enquiries and conversions. Our reporting shows the connection between rankings and fundraising impact. We're not just vanity metrics; we prove that SEO drives revenue.
Will SEO help us convert one-time donors into recurring supporters?
Indirectly, yes. SEO brings qualified, high-intent visitors. We optimise your donor journey with content that builds trust: impact stories, giving guides, FAQs. Recurring donors come from repeated exposure and relationship-building—both easier when people find you organically.
FREE · NO COMMITMENT · 48HR TURNAROUND