Built for Non-Profit & Charity Brands That Have Outgrown Their Last Paid Marketing Agency.
Charities and non-profits in Manchester using properly managed Ad Grants and donation-optimised Meta campaigns raise significantly more at lower cost — without increasing overall ad spend.
8 of our last 10 non-profit & charity clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Manchester non-profit & charity is a different game.
We’ve run Paid Marketing here. We know what it takes.
Most Manchester non-profits claim less than 32% of their £10,000/month Google Ad Grant — we maximise every dollar
Manchester\'s non-profit sector faces a unique paid advertising challenge: generous resources are available (Google Ad Grant provides £10,000/month in free search advertising to eligible organisations) but structural complexity means most charities in Manchester use less than a third of their entitlement. Meanwhile, Meta fundraising campaigns — the platform with the highest donation conversion potential — are often run by volunteer marketers optimising for reach rather than donation conversion. The Manchester charitable sector, serving communities across media, tech, retail industry areas, has significant potential to grow recurring donor bases through properly managed paid strategies — but this requires Ad Grant expertise, donation funnel optimisation, and lookalike audience strategies that most generalist agencies don\'t specialise in.
The 3 places Manchester non-profit & charity brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 non-profit & charity brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ad Grant using only £1,800/month; Meta campaigns driving clicks but low donation rate; no recurring donor acquisition strategy
Rebuilt Ad Grant account with 40+ SKAG (single keyword ad group) campaigns for Manchester cause-specific searches
— Rachel S.
Fundraising Director
Read the full case study →BEFORE → AFTER
Monthly Donation Revenue from Paid · BEFORE
£8000
Monthly Donation Revenue from Paid · AFTER
£31000
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Manchester non-profit clients typically see Ad Grant utilisation increase from below £3,000 to above £9,000/month within 60 days, with Meta donation campaigns delivering 2×+ cost per donor improvement through lookalike audience targeting.
Ad Grant Audit & Eligibility
Assess Google Ad Grant eligibility, existing account compliance, and current utilisation rate for Manchester organisation.
Ad Grant Restructure & Maximisation
Rebuild Ad Grant account with single keyword ad groups, Quality Score optimisation, and cause-specific keyword targeting for Manchester donor search behaviour.
Donation Landing Page Optimisation
Build or optimise donation landing pages for Manchester target donor audiences — mobile-first, urgency-focused, with social proof and impact statements.
Meta Fundraising Campaigns
Build Meta donation campaigns optimised for conversion (not clicks), with lookalike audiences from existing donor lists and retargeting for lapsed donors in Manchester.
Donor Retention Campaigns
Launch recurring donation upsell campaigns and lapsed donor win-back sequences targeting Manchester one-time donors not yet on monthly giving programmes.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester non-profit & charity brand
The median non-profit & charity client after 6 months
We\'ll audit your Google Ad Grant utilisation, Meta donation campaign structure, and donor lookalike strategy — specific to the Manchester charitable sector.
Median result across 12 non-profit & charity Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Is our Manchester organisation eligible for the Google Ad Grant?
Google Ad Grants are available to registered non-profit organisations that meet Google\'s eligibility criteria (no government bodies, hospitals, or academic institutions). Most registered charities in Manchester qualify. We assess eligibility in week 1 and manage the full application process if needed.
Why do most non-profits use less than 30% of their Google Ad Grant?
The Grant requires keyword Quality Scores above 3, which means single keyword ad group (SKAG) structure, highly relevant ad copy, and optimised landing pages. Without this structure, Grant accounts get suspended or limited. We rebuild the account architecture to maintain compliance and maximise monthly spend.
How do we build a lookalike audience if our donor list is small?
Meta requires a minimum of 100 matched contacts for lookalike audiences. If your list is smaller, we supplement with engagement audiences (donors who interacted with your Manchester Meta page or website) while growing your seed list. We also combine multiple donor segments for broader lookalike potential.
Can paid ads help us move one-time donors to recurring giving?
Yes — this is one of the highest-ROI applications of paid campaigns for non-profits. We build retargeting sequences targeting one-time donors with recurring giving messages — typically converting 20–30% of one-time donors to monthly giving within a 60-day campaign window.
What Meta ad budget should Manchester non-profits allocate alongside the Google Ad Grant?
Most Manchester charities see strong results with £500–£2,000/month on Meta for fundraising campaigns — combined with the free Grant budget, this creates a full-funnel paid strategy at a fraction of commercial advertising costs.
FREE · NO COMMITMENT · 48HR TURNAROUND